Full Track Audio Download Services Considered Essential Drivers For 3G Data Revenues

Europe : Coding Technologies together with Telenor and Groove Mobile unveiled the inclusion of the company’s aacPlus audio codec into Telenor’s full track mobile music download service.

Inset is Oliver Kunz quoted below.

aacPlus has proven in several independent tests to provide the highest audio quality at the lowest possible bit rates. After being selected by 3GPP for high quality audio content delivery, aacPlus has recently been integrated into Groove Mobile’s latest mobile music player software, which builds the platform for Telenor’s service offerings.

Mobile music services are widely regarded as a main driver for data revenues of 3rd Generation (3G) mobile networks, increasing the average revenue per user (ARPU) and thus producing a significant return on investment for operators. aacPlus further caters to this application by minimizing network traffic and simultaneously maximizing customer satisfaction through highest audio quality.
"Adopting aacPlus enables us to make a deeper music catalog available to our customers," said Adam Sexton, VP Marketing and Product Management, Groove Mobile. "Together, we are broadening and expanding the mobile music market by allowing consumers to discover new music on their mobile handsets."

“Mobile music download services are highly innovative, and we are extremely pleased to have Telenor and Groove Mobile in the boat,” said Oliver Kunz, Vice President Strategic Marketing Coding Technologies. “People want one device to carry with them, playing any song, at any time, at any place, in high audio quality. This is exactly what our partners provide to their customers.