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Flash Player for T-Mobile Phones

27th July,2004

Europe : T-Mobile International and Macromedia announced a strategic partnership to bring more expressive multimedia and interactivity to handsets.

Inset shows a sample FlashLite screenshot.

As a result of the partnership, Macromedia(R) Flash Lite(TM) 1.1 will power News Express, T-Mobile's new mobile multimedia news service initially being launched in the UK, Germany and Austria today. Flash Lite is a version of Macromedia Flash(TM) Player specifically developed for mobile phones so that mass market phones can benefit from the power of multimedia Flash experiences. For more information on Flash Lite, visit http://www.macromedia.com/go/flashlite/.

"News Express is the latest of our multimedia offerings and a compelling mobile alternative to the various news sources which people already use," said Klaus Tebbe, executive vice president of consumer marketing, T-Mobile International. "By utilizing Macromedia Flash Lite 1.1, we were able to build a richer, instantly accessible news service that provides an amazing customer experience."

"Flash Lite 1.1 is lighting up mass market mobile phones with multimedia," said Juha Christensen, president of mobile and devices, Macromedia. "With its News Express service, T-Mobile International is bringing multimedia in this industry to a new level."

T-Mobile's News Express service, which will be available to consumers this week, delivers up-to-date stories twice a day from the categories of news, entertainment, sports, and weather straight to the cell phone. Flash Lite 1.1 enabled T-Mobile to integrate multimedia content into the articles while simultaneously powering an intuitive user interface. Using the new network connectivity featured in Flash Lite 1.1, T-Mobile is also able to easily deliver new content that keeps the service up to date with the latest breaking news. In addition, the phone integration capabilities of Flash Lite 1.1 allows News Express articles to be linked to browser-based content found in t-zones.

The service is currently available for download on Nokia 3650, Nokia 6600, Nokia 7610, and Sony Ericsson P900 handsets. For more information about availability on News Express and compatible handsets please visit http://www.t-zones.co.uk/newsexpress

Flash Lite 1.1 is an updated version of Flash Player designed specifically for mobile phones. This profile targets mass-market phones that do not have sufficient processing power and memory to support the entire feature set available in desktop versions of Flash Player. Developers today also have access to the Flash Lite content development kit (CDK), available in Japanese and English, which covers tips, techniques, and sample code for developing Macromedia Flash content for mobile phones using Macromedia Flash MX Professional 2004.

About T-Mobile International

T-Mobile International is one of the world's leading companies in mobile communications. As one of Deutsche Telekom's four strategic divisions, T-Mobile concentrates on the most dynamic markets in Europe and the United States. By the end of the first quarter 2004, more than 96 million people were using the mobile communications services provided by companies in which T-Mobile or Deutsche Telekom have a majority or minority stake. And all that over a common technology platform based on GSM, the world's most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service. T-Mobile is now rolling out its 3G networks and services and, uniquely, rolling out Wi-Fi "HotSpots" enabling virtually instantaneous download of data, graphics, audio and visual.

About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

Copyright 2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia logo, Macromedia Flash, and Flash Lite are trademarks or registered trademarks of Macromedia, Inc., which may be registered in the United States and internationally. Other product or service names mentioned herein are the trademarks of their respective owners.

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