: T-Mobile International and Macromedia announced a strategic partnership
to bring more expressive multimedia and interactivity to handsets.
shows a sample FlashLite screenshot.
a result of the partnership, Macromedia(R) Flash Lite(TM) 1.1 will
power News Express, T-Mobile's new mobile multimedia news service
initially being launched in the UK, Germany and Austria today. Flash
Lite is a version of Macromedia Flash(TM) Player specifically developed
for mobile phones so that mass market phones can benefit from the
power of multimedia Flash experiences. For more information on Flash
Lite, visit http://www.macromedia.com/go/flashlite/.
is the latest of our multimedia offerings and a compelling mobile
alternative to the various news sources which people already use,"
said Klaus Tebbe, executive vice president of consumer marketing,
T-Mobile International. "By utilizing Macromedia Flash Lite 1.1,
we were able to build a richer, instantly accessible news service
that provides an amazing customer experience."
1.1 is lighting up mass market mobile phones with multimedia,"
said Juha Christensen, president of mobile and devices, Macromedia.
"With its News Express service, T-Mobile International is bringing
multimedia in this industry to a new level."
Express service, which will be available to consumers this week, delivers
up-to-date stories twice a day from the categories of news, entertainment,
sports, and weather straight to the cell phone. Flash Lite 1.1 enabled
T-Mobile to integrate multimedia content into the articles while simultaneously
powering an intuitive user interface. Using the new network connectivity
featured in Flash Lite 1.1, T-Mobile is also able to easily deliver
new content that keeps the service up to date with the latest breaking
news. In addition, the phone integration capabilities of Flash Lite
1.1 allows News Express articles to be linked to browser-based content
found in t-zones.
The service is
currently available for download on Nokia 3650, Nokia 6600, Nokia
7610, and Sony Ericsson P900 handsets. For more information about
availability on News Express and compatible handsets please visit
Flash Lite 1.1
is an updated version of Flash Player designed specifically for mobile
phones. This profile targets mass-market phones that do not have sufficient
processing power and memory to support the entire feature set available
in desktop versions of Flash Player. Developers today also have access
to the Flash Lite content development kit (CDK), available in Japanese
and English, which covers tips, techniques, and sample code for developing
Macromedia Flash content for mobile phones using Macromedia Flash
MX Professional 2004.
is one of the world's leading companies in mobile communications.
As one of Deutsche Telekom's four strategic divisions, T-Mobile concentrates
on the most dynamic markets in Europe and the United States. By the
end of the first quarter 2004, more than 96 million people were using
the mobile communications services provided by companies in which
T-Mobile or Deutsche Telekom have a majority or minority stake. And
all that over a common technology platform based on GSM, the world's
most successful digital wireless standard. This also makes T-Mobile
the only mobile communications provider with a seamless transatlantic
service. T-Mobile is now rolling out its 3G networks and services
and, uniquely, rolling out Wi-Fi "HotSpots" enabling virtually
instantaneous download of data, graphics, audio and visual.
Macromedia is motivated by the belief that great experiences build
great businesses. Our software empowers millions of business users,
developers, and designers to create and deliver effective, compelling,
and memorable experiences -- on the Internet, on fixed media, on wireless,
and on digital devices.
2004 Macromedia, Inc. All rights reserved. Macromedia, the Macromedia
logo, Macromedia Flash, and Flash Lite are trademarks or registered
trademarks of Macromedia, Inc., which may be registered in the United
States and internationally. Other product or service names mentioned
herein are the trademarks of their respective owners.