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3G Iusacell Service

16th July,2004

Mexico : Grupo Iusacell, S.A de C.V. informs that as of this month, Iusacell will integrate QUALCOMM'S BREW solution to its system, thus allowing subscribers to surf and download a variety of applications, such as e-mail, ring tones, screen savers, games, and photo transmission, through its mobile telephones. These devices will also soon feature video transmission.

Iusacell is the first cell phone company in our country to have a full coverage third generation technology, 3GCDMA, thus providing users with the "3-G Iusacell" service, which offers a wide range of multimedia applications, so that customers have the possibility to use cell phones as a communication tool that complements their lifestyles.

Third Generation is the state-of-the-art technology within the cell phone industry that features the highest quality and speed in voice and data transmission.

"In Iusacell, we want to give customers the best service and attention; we want them to see Iusacell as a cell phone company that can offer the best and most advanced technology with great coverage, and as a company that cares about customers' needs. Our slogan "En Iusacell pensamos en ti" (We Think of You in Iusacell) is aimed at having a closer approach with current and potential users," said Gustavo Guzman, General Director, Grupo Iusacell.

"The growth potential of the Mexican wireless data market is enormous, and we working at QUALCOMM are looking forward to joining Iusacell in this effort," said Flavio Mansi, Business Development Vice President, QUALCOMM Inc. Mexico and Central America. "The election of the BREW solution by Iusacell places the company as the Mexican wireless market leader and consolidates the solution as the best option for carriers, due to its flexibility, easy implementation, and wide support from an international developer community."

Besides being wireless, completely portable, and needless to connect to Internet, "3-G Iusacell" is easy to use, fast, and immediate. Users will be able to surf from their cell phones and to have a wide range of productive services at hand.

"3-G Iusacell" provides customers with the following products:

* E-mail: Convert Iusacell cell phones in mobile offices by synchronizing
them with personal e-mail accounts.
* Ring Tones: Personalize Iusacell cell phones with several ring tones.
* Games: Turn cell phones into entertainment centers by downloading games
from the catalog.
* Images: Personalize Iusacell cell phones with the best images.
* Photo album: Create photo albums by uploading photos and images to
Internet, and then download them to cell phones and send them to
friends and family via e-mail.
* News Center: Get the world's most important news directly on your
Iusacell cell phone.
* Photos: Iusacell cell phones offer the features of a camera and allow
both shooting and sending photos.
* Videos: Iusacell users will soon be able to download, see, and send
their favorite videos through their cell phones.

"Today, we think about our customers and work for them. We are looking for their complete satisfaction and this is why we created our new plans, named 'Planes a Tu Medida' (Plans That Fit You), that meet the needs of each of our customers, regardless of their profile or lifestyle," said the director.

This is how Iusacell is the first company in Mexico to offer multimedia services and applications based on 3GCDMA, providing its customers with the best technology for their benefit.

About Iusacell

Grupo Iusacell, S.A. de C.V. (Iusacell, NYSE: CEL; BMV: CEL) is a wireless cellular and PCS service provider in Mexico encompassing a total of approximately 92 million POPs, representing approximately 90% of the country's total population.

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