3G HOME ssAdvertising and Sponsorship ssFREE Daily 3G Newsletter

8th July 2003

Europe : 3, the UK’s first video mobile network, has completed the first phase of its retail rollout - the most rapid to hit the high street in recent years. Over 2,000 stores nationwide now sell 3’s video-mobiles, ranging from traditional mobile phone outlets to ‘stores within stores’ in Superdrug shops. ( above shows inside one of London's Superdrug stores )

3’s relationship with leading health and beauty retailer Superdrug has provided access to prime retail locations across the UK. Over 60 ‘stores within stores’ have been opened so far. This has been achieved in just two months, without the relationship this high street presence would have taken several years.

Shoppers across the UK can now see video-mobiles in action when they pop out of the office for a sandwich, or to pick up the latest cosmetics range.

Gareth Jones, Chief Operating Officer of 3 UK said, “People love making video calls, while our price plans offer unbeatable value on voice. Our challenge was to make sure people across the UK would have access to this experience. 3’s high street roll-out has been the fastest in recent retailing history and customers can now find us in over sixty towns and cities. I’m delighted at our progress and I would invite people to come in and ask for a demonstration of video mobile services, our staff will be happy to help.”

As well as rolling out its services to Superdrug stores nationwide 3 has actively trained over 3,000 staff in third party retailers on how to sell its video mobile services. This represents an industry leading approach to training.