Europe France : ModeLabs Group announced the creation and distribution of a new MTV-branded 3G mobile phone in an SFR pack.

Both the "MTV in mobile mode" strategy and range have entered a new stage, representing true innovation in terms of "Device - Content - Services - Technology" integration in the MTV world. With the MTV 3.3, MTV strengthens its relationship with its audience, giving them more control of their media consumption in on-the-move situations across multiple formats.

Thanks to its "one–click" ergonomics, developed by ModeLabs Group, the MTV 3.3 gives its users access to "Made for Mobile" MTV channels in Simulcast, as well as MTV video News IN A SINGLE CLICK. Customised and branded in the famous MTV colour scheme in a firmly young and urban style, the MTV 3.3 hosts numerous onboard contents: videos, logos, wallpaper and games.

Right from its upcoming launch next April, the MTV 3.3 will be available exclusively in SFR shops and retail distribution, and will be accompanied by an intensive media campaign conducted by the operator.

With the MTV 3.3, The first music channel 3G mobile phone, 100% Music and TV, ModeLabs Group has demonstrated its ability to adapt to the needs of operators and to successfully reflect a brand in the heart of a mobile phone offer, through the design and development of a high-tech product that takes its place perfectly in the current range of 3G mobile phones.

About MTV NETWORKS FRANCE

MTV, the original music channel, is the world's leading music channel today and the number one music channel in France for the 15-24 year old age group. It is broadcast into more than 8,500,000 households through cable/CANALSAT/TPS/ADSL.

MTV BASE is the "Hip Hop R&B" channel available to more than 5,000,000 households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.

MTV PULSE is the "Rock" channel available to more than 5,000,000 households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.

MTV IDOL is the "Cult" channel available to more than 5,000,000 households through cable/CANALSAT/TPS/CANALSAT DSL/TPSL.

About ModeLabs Group

ModeLabs Group, the pioneer of the “Mobile On DemandTM” offer, is a customized design manufacturer (CDM) specialized in mobile phones using new generation technology. The company designs, develops and markets mobile phone handsets, accessories and services in an integrated and flexible manner for mobile phone operators, retailers and brands.

Thanks to the combination of its marketing expertise, its cutting-edge technological know-how and its flexible "fabless" organisation, ModeLabs Group is meeting the growing demand for Telecom market segmentation by giving brands, operators/MVNO or distributors the opportunity to create their own range of mobile phones, accessories and services.