US : Qualcomm MEMS Technologies announced that KT Freetel (KTF), one of Korea's largest operators and the country's first WCDMA wireless operator, has selected Qualcomm's MEMS-based mirasol(TM) display technology for its SHOW WCDMA Monitoring Systems. KTF and Qualcomm will demonstrate the SHOW Monitoring System at the 2008 International Consumer Electronics Show in the Qualcomm Partner Pavilion, South Hall 3, Booth #30340.

KTF's SHOW Monitoring System uses 3G WCDMA to transmit live video from a SHOW camera device to a designated mobile phone and is ideal for commercial asset monitoring or any number of uses in the consumer or enterprise markets. Video streams directly to the handset with a push of a button, enabling SHOW owners to view live video coming from the locations of their choice. The SHOW monitoring device also is equipped with motion sensors that send SMS alerts to the handset when there is physical activity near the base. Products will be introduced in 2008 in the Korean market, with other locations to be announced. KTF will announce distribution with retail partners at a later date.

"We are pleased to be working alongside KTF in this endeavor, especially given their long history as early adopters of new technologies and Korea's status as one of the world's most advanced wireless hubs," said Jim Cathey, vice president of business development, Qualcomm MEMS Technologies, Inc. "It is a great opportunity to have some of the world's most sophisticated mobile users experience Qualcomm's mirasol display technology."

"We believe there will be increased consumer demand to instantly monitor locations of importance, such as homes and other property assets," said Yungdo Hong, senior vice president of KTF. "Given the mobile nature of the SHOW Monitoring System, our top priority in developing it was that it have longer than average battery life per charge. It was clear that the Qualcomm mirasol display offers this advantage by providing display technology that consumes very little battery power."

Qualcomm's mirasol display is based on a reflective technology called interferometric modulation (IMOD), a phenomenon that mimics the mechanisms that naturally create vibrant colors in a butterfly's wings. As a result of being highly reflective, the mirasol display enables users to view their information in a variety of ambient light - including bright sunlight. The designated mobile phone in the demonstration contains Qualcomm's Mobile Station Modem(TM) (MSM(TM)) MSM6245(TM) baseband processor