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31st January, 2007

US : Hong Kong-based Artificial Life and 3 Hong Kong today announced the first launch of the America's Next Top Model mobile game in Hong Kong. Based on Cycle 7 of the popular reality TV show, America's Next Top Model(tm), players have to train and support one of thirteen avatars modeled after the TV show's participants and prepare her to become a top model through various challenges similar to the ones from the show. The game is now available on Planet 3, the portal of 3 Hong Kong.

"We are excited to go live with our strategic partner 3 Hong Kong with this new game based on one of the most popular reality TV shows in the U.S., which is also a popular TV series in Hong Kong. With the success of the show itself, we believe the game will appeal particularly to fashionable female players," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

For further information, please visit: www.botme.com/antm.

About Artificial Life, Inc.

Artificial Life, Inc. is a public U.S. corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications


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