Europe UK : Mobile media company 3 has received recognition for its innovative approach to recruitment advertising with its 3G video shortcodes service.

3 won “Best Innovation” at the Recruitment Advertising Awards which recognise the brightest people and the best recruitment marketing in the business.

At the awards, 3 was commended for applying its innovative 3G applications to human resources recruitment. In an industry-leading initiative 3 launched an innovative service that allows candidates to watch 3 recruitment videos on their mobile phones. The 3 product is revolutionary, providing quick and easy access to recruitment information on the move, the use of 3G in the process also means that 3 will attract technology-savvy candidates who already own and use video mobiles.

John Vickerman, People & Property Director at 3 comments: ”We’re delighted to receive industry recognition for this leading-edge approach to recruitment. Using video is a natural next step for us and we expect other companies to follow suit, we’ve had lots of enquiries from HR departments asking about the initiative. We believe in encouraging the use of our technology in new and innovative and we expect this to result in efficiencies in the recruitment process, as more of the ‘right fit’ candidates are likely to apply.”

Several roles at 3 can be viewed by video calling from a 3G mobile, for example:

30014 Contact Centre Adviser - Glasgow

30015 Collections Adviser - Glasgow

30016 Our People - Glasgow

30017 Our Place – Glasgow

30018 3Retail

30019 Sales Associate

3’s recruitment videos give candidates a far richer and more useful experience than traditional media. The videos are also available online at www.three.co.uk/careers. This latest award demonstrates 3’s commitment to excellence in people management and follows 3’s win at the Recruitment Marketing Awards sponsored by the Chartered Institute of Personnel and Development last year.