
Europe
Netherlands : Option N.V. continues the successful execution of
its HSDPA strategy with the announcement and initial shipment of
a new product within its HSDPA portfolio - the GlobeTrotter HSDPA.
The
new data card delivers speeds of up to 1.8Mbps over an HSDPA network
- 4,5 times faster than maximum data rates available over 3G UMTS.
If no HSDPA network is available the data card will automatically
establish the fastest possible connection using 3G, EDGE or GPRS.
The GlobeTrotter HSDPA is already shipping in support of the commercial
roll-out plans of network operators in EMEA.
Jan
Callewaert, CEO Option, said: “The launch of this product
is a key step in Option’s strategy to support its operator
partners and their customers through this technological change.
Where HSDPA has already been launched, our new data card delivers
the highest possible mobile data rates ‘out-of-the-box’.
Where 3G operators are still deploying the enhanced technology,
our ‘HSDPA-Ready’ cards empower operators to maintain
their wireless broadband marketing and sales momentum without disadvantaging
their customers.”
Serving
nearly 3.4 million customers, Mobilkom Austria will become one of
the first operators to offer Option’s new HSDPA data card
when it starts retailing the Vodafone Mobile Connect Card Broadband
(HSDPA/UMTS/EDGE) today. At the same time, a free software upgrade
to HSDPA will be made available (at www.A1.net/hsdpaupgrade) to
any Mobilkom’s customers who previously purchased the UMTS+EDGE
‘HSDPA Ready’ card.
Announced
in September 2005, Option’s ‘GlobeTrotter 3G/EDGE HSDPA-Ready’
and ‘GlobeTrotter FUSION+ HSDPA-Ready’ data cards have
helped sustain strong demand for wireless data solutions by empowering
new users to enjoy the benefits of 3G safe in the knowledge that
their data card can be upgraded simply when HSDPA becomes available
from their operator.
As
soon as an operator is ready to launch HSDPA within its territory,
a simple firmware upgrade, made available via a website, is sufficient
to release the full power of 1.8 Mbps HSDPA.