US - Samsung Electronics unveiled an uncompromising product portfolio for 2006, led by the most diverse and advanced slim phone line up for North America and Europe. Samsung's six new slim phones average slightly less than half-inch thick and deliver unprecedented design and multimedia innovations.

The aggressive slim phone rollout emphasizes the company's heritage as a global design and technology powerhouse and addresses consumers' desire for thinner handset designs without sacrificing advanced multimedia features. Samsung's slim phones on display at the 2006 Consumer Electronics Show (CES) integrate features and design elements not available on competitors' devices.

The company is showcasing its A900, t809, d807 and the Z510, Z540, P300 - developed for the North American and European markets respectively. These devices offer advanced features such as mobile television capabilities, high-speed Web connectivity, Bluetooth® wireless technology and megapixel cameras and camcorders. The phones, available in slider, card and clamshell designs, also incorporate design elements - such as external multimedia navigation keys - that enhance consumers' experience.
"Samsung's 2006 slim phone line-up, the most advanced and diverse in the industry, showcases the company's manufacturing and design genius," said Kitae Lee, president of Samsung's Telecommunications Network Business. "We continue to lead the wireless industry with premier technologies and eye-catching form factors," Lee added. Samsung's highly anticipated A900 thin phone marries form and function and helped launch Sprint Nextel's Power Vision EVDO network in the U.S. in November 2005. Constructed of lightweight, industrial magnesium, the A900 is the thinnest Sprint Power Vision phone, enabling full-music track downloads over the air, a U.S. industry first. The A900 also features a 1.3 megapixel camera, camcorder with a flash and zoom, pictBridge-enabled printing capabilities, Bluetooth wireless technology and phone-as-modem functionality.

The t809's sleek, flat design and large, full-color screen evokes the look and feel of high-end plasma televisions. The elegant slider phone, available through T-Mobile, features a 1.3 megapixel camera/camcorder, Bluetooth wireless technology, an MP3 player supported by external stereo speakers, 70MB of internal memory and a T-Flash™ memory card. Samsung's d807 slim slider-designed multimedia phone gives users the flexibility to travel internationally with GSM quad-band networks. Featuring a 1.3 megapixel camera with a flash, an MP3 player, and a microSD™ memory slot that provides up to 512MB of storage, users can quickly and easily access their digital music and imaging files. The Z510 and the Z540 are the thinnest 3G phones and feature a 1.3 megapixel camera, 4X digital zoom, video telephony and messaging and real-time streaming video. The Z510 includes an MP3 player, while the Z540 features 150MB of internal memory, Bluetooth wireless technology and USB connectivity.

The P300 multimedia phone, nicknamed "The Card" for its credit card-style form factor, measures 0.35 inches thick and features a 1.3 megapixel camera with a flash, a music player and advanced video recording capabilities.