US LA : InterVideo announced that China MobileSoft (CMS) has selected InterVideo's iMobi(TM) video and audio codec technologies for its upcoming Linux smart phone embedded software designs.

By incorporating InterVideo's iMobi(TM) multimedia codec technologies, China MobileSoft will provide OEMs and ODMs with a complete solution for enhancing their smart phones with robust entertainment features.

Well-known for its superior codec technology, InterVideo's patented video codec algorithm allows consumers to record and playback high-quality, jitter-free video clips with ease. With InterVideo's next-generation technology for 3G cell phones and CMS's smart phone software, consumers will have outstanding video capabilities on their mobile phones.

According to International Data Corporation (IDC), China is the largest mobile phone market in the world. The Chinese purchased, an increase of 15.8 percent over 2003, making IDC predicts that the market for mobile handsets will grow from sales of 92 million in 2004 to more than 400 million by 2009.

"The combination of CMS's Linux mobile phone design and InterVideo's innovative multimedia solution will help OEMs and ODMs differentiate their products while speeding time to market," said Jiping Wang, CEO of China MobileSoft. "We selected InterVideo because it is known worldwide for the quality of its products and has extensive experience in developing Linux multimedia software for some of the industry's leading manufacturers of high-end CE devices."

Steve Ro, president and CEO of InterVideo, credits the engineers at both companies for collaborating to make this exciting new product design a reality. "The new CMS designs will turn smart phones into true entertainment solutions. MP3 playback offers high-quality audio-on-the-go, while MPEG-4 video encoding and decoding takes mobile video to a new dimension." Ro also noted, "For the new and upcoming 3G phones, it becomes more and more important for mobile phone ODMs and OEMs to include multimedia features, and we are delighted that China MobileSoft has chosen InterVideo to be their multimedia solution for their new designs."

CMS provides mobile device manufacturers and original design manufacturers (ODM) complete, integrated software platforms and user-friendly applications for the Chinese market. CMS currently has 10 licensees shipping CMS software on more than 30 phone models in China. CMS and its subsidiaries offer an array of software and applications for next-generation mobile phones.