Europe : Ericsson is leading the way in the mobile media market as a business partner and matchmaker between the music industry and mobile operators. Ericsson enables this by developing attractive mobile music and video services for consumers. MIDEM 2005, the leading international music market, is the venue of choice to unlock the full mobile media potential.

"Ericsson drives the mobile music development and has great knowledge and experience on how to create successful mobile services and generate new revenues for operators and content providers," says Kurt Sillen, Vice President, Ericsson Mobility World. "Through Ericsson Mobility World, we have over 200 content and applications partners, as well as strategic relationships with major music labels. The most recent announcement is the agreement with Warner Music International which includes the right distribute music in 28 European markets."

Visitors to the Ericsson stand at MIDEM will experience M-USE, the mobile music service developed by Ericsson in cooperation with the music industry. M-USE delivers to consumers personalized mobile music content such as music-clips, ring-tones, artist pictures, full length songs, video-clips, recommendations, music news and much more. Other services will be shown like personal greetings, as well as music-video streaming and Ericsson's payment solution IPX.

M-USE uses the latest in Digital Rights Management (DRM) and a mobile recommendation engine ensures that music fans receive truly relevant personalized music recommendations.

Demonstrations will also include Ericsson's TV in the mobile, which allows operators to offer live broadcasted TV via packet switched streaming on a 3G phone.

Music and entertainment in the mobile is another proof on how high data rates is becoming an important requirement to enable new services. Ericsson is addressing this by introducing Mobile Broadband through the development of HSDPA, a technology that further improves 3G data speeds up to several Megabits per second. The evolved version of 3G with the HSDPA technology included is expected to be available later this year.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.