ASIA : The Mobile Media Company, one of the leading independent providers of global wireless games, interactive entertainment services, and marketing applications, today announced an agreement with SmarTone to provide innovative 3G mobile entertainment applications to millions of wireless subscribers in Hong Kong.

Inset shows a SmarTone 3G handset.

SmarTone, the premier mobile network in Hong Kong, launched its 3G network in December 2004. Through its agreement with The Mobile Media Company, SmarTone will provide cutting-edge multiplayer 3G games and downloadable applications from Mobile Media's extensive portfolio of entertainment services.

Mobile Media has the largest global collection of 3G games and applications available to local, regional, and international mobile operators and service providers. With operations in Asia, North America, and Europe, Mobile Media enjoys a reputation for innovation and market leadership in mobile entertainment.

"Our 3G mobile download service is growing by more than 75% every month," says Karsten Hauge, CEO of The Mobile Media Company AS. "We offer specialized 3G-produced video clips, games, text messaging, and applications to wireless subscribers around the world. This partnership with SmarTone continues our expansion as a global leader in 3G-enabled content."

David J. Wong, Executive Vice President and General Manager of Mobile Media Asia Pacific, agrees. "Our range of multiplayer 3G games not only provides a unique and fun gaming experience for mobile subscribers, but enables players to interact with the larger gaming community. We look forward to offering SmarTone subscribers games they can play in real-time, with users from across our global network of customers."

About Mobile Media
The Mobile Media Company AS is a global provider of wireless provisioning and content solutions, interactive entertainment services and mobile marketing applications. Mobile Media works with leading industry players and a wide-range of customers including mobile carriers, broadcasters, media companies, and major consumer brands. The Company was founded in 1993 to pioneer mobile messaging services and technologies and since then, has become a fast developing, multi-media organization with over 200 employees.

The Mobile Media Company AS serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in both the mature and developing markets of Asia, Europe and North America. The Company is headquartered in Oslo, Norway, with offices and technology development centers in the UK, Romania, China, and the USA.

About SmarTone
SmarTone is Hong Kong's leading mobile operator in multimedia services, aiming to bring its customers closer to the people, information, and entertainment that is important to them while generating greater shareholder value. SmarTone is committed to delivering the best value proposition in the market through continual improvements in the three pillars of its business - products and services, network performance, and customer service. Publicly listed in Hong Kong since 1996, SmarTone is a GSM operator and one of the four 3G licensees in Hong Kong.
SmarTone is recognized as a leader in mobile games, providing the most exciting and entertaining mobile Java games for its customers. SmarTone iN provides the best gaming experience with its exclusive CJSP Java games from major international and local brands. They are best known for their stunning graphics, superior handling, exciting sound effects, and action-synchronized vibrations. SmarTone iN also provides a large variety of MIDP Java and Morphon games for different brands of mobile phones.