| ALL TODAY'S PRESS RELEASES SEE BELOW |
Crisps
And Wireless Texting |
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23rd January 2003 |
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Kicking off at the end of January, the promotion will last for four weeks, and will aim to drive sales and enhance brand equity in the on-trade market. The competition is being promoted on point of sale material in over 10,000 pubs around the country. Consumers are incentivised to participate in the ‘Walkers Football Txt’ promotion by texting in the answer to a football related trivia quiz question, found on the point of sale material. The winner will receive an "ultimate season ticket", providing free entry into selected high profile Cup and International football matches. On the day of the draw, held on 24 February, the winner will be notified by text and 1,000 runners up will receive Walkers footballs or shirts. Victoria Fussell, Walkers Trade Marketing Manager said “Research shows that increased visibility of crisps and snacks generate incremental sales in the on-trade and so drives additional profit. The promotion is designed to increase the profit of participating outlets with minimum involvement on the part of the publican.” “We have been working strategically with Walkers to increase the visibility of crisps and snacks in the on-premise sector. This is the first of a series of creative initiativesdesigned to increase brand presence in this sector” said Mike Bowen, a Director of Cubo Brand Communications.
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| TODAY'S
PRESS RELEASES |
Backed
by new orders in Asia, with an estimated value of more than 8 M US Dollars
during the second half of Q4 2002, Teleca is now opening a new subsidiary
in Seoul Korea. The new operation will address the emerging markets in
Asia and leverage the potential for increased business within mobile devices
and consumer electronics. |
BTG
announced the decision by the European Patent Office (EPO) to uphold its
patent relating to GSM, GPRS and 3G mobile communications. The Patent
had been opposed by leading SIM Card manufacturers, following its grant
in 1998. |
In
the last five years QUALCOMM has seen significant advancements in development
and adoption of CDMA technology, including the deployment of third-generation
(3G) wireless services. |
Grupo
Iusacell, S.A. de C.V. of Mexico announced the commercial launch of the
country's first CDMA2000 1X voice and high-speed data network using equipment,
software and services from Lucent Technologies. |
The
SPH-i500, which is 3G-enabled (CDMA 2000 1X) PalmOS4.1-based wireless
handset, features very compact clamshell form factor with the Graffiti
area separated from the main display. It allows consumers to communicate
with friends, family and business associates, by both voice, text, and
data, and do so wirelessly. |
Lucent
Technologies and Cisco Systems announced that Lucent will integrate and
resell select Cisco packet data and media gateway products as part of
Lucent's mobile networking product offering for the mobile service provider
market. |
ICQ
will be available in February on i-mode phones in the Netherlands and
thereafter in Germany. KPN Mobile provides i-Mode in Germany, Belguim
and the Netherlands. |
Walkers
Snacks announced the launch of a text promotion, aimed at driving the
visibility and consumption of its products in UK pubs and bars, specifically
its ‘Thai Sweet Chilli Sensations’ and ‘Salt & Shake’
crisps. |
Wayfinder
Systems, a global provider of wireless navigation, mapping and traffic
information services and technologies, today announces the launch of the
new Wayfinder(TM) wireless navigation product at Comdex Scandinavia in
Gothenburg, Sweden. |
StarHub
stands by its announcement that it is our belief that Singapore would
benefit most by allowing mobile operators here to make their own decisions
about when and how to implement 3G services. |
Royal
Philips Electronics and Samsung Electronics Co. (Q.SSE) of South Korea
said they had formed a joint venture with a Beijing-based company to support
China's homegrown third-generation, or 3G, mobile technology. |
The
network enhancements will support increases in the volume of voice, video,
and data traffic and significantly reduce operational costs as Orange
rolls out its third-generation (3G) service offerings. |
Pornography
is likely to be among the main uses that will drive demand in the early
days of ultra-fast mobile phones, the chief executive of porn empire Private
Media Group said Monday. |
Lucent
Technologies and T-Mobile launched a joint pilot project to evaluate secure
high-speed data services using third-generation (3G) Universal Mobile
Telecommunications System (UMTS) technology. |
Teleca
announced that it has been selected by 3 to install, integrate and customise
parts of its Operations Support Systems in Sweden. |
Cramer
Systems today announced that 3, the European 3G leader backed by Hutchison,
will use Cramer's award-winning network inventory solution for 3's Swedish
network. |
handy
games, one of the leading german software developers, is now supplying
the austrian mobile entertainment market with games as well. customers
of sms.at and mobilkom.at can access an extensive portfolio of exciting
mobile phone games. |
KTF
reported that they would need to review a plan to launch its 3G WCDMA
network which is currently scheduled for full scale launch in June this
year. It has been indicated that may be delayed. |
Telekom
Malaysia's cellular network operator, TM Cellular Sdn Bhd, which provides
the TMTOUCH service, is awaiting decision from the Malaysian Communications
and Multimedia Commission (MCMC) on the third generation (3G) spectrum.
|
Hutchison Whampoa Ltd's H3G third generation mobile unit intends to distribute
30,000 terminals to shops from mid-February for the launch of services,
said an H3G spokesman. |
NTT
DoCoMo announced that the N2051 3G handset, which offers extended stand-by
time and the ability to e-mail video clips, will go on sale January 23,
2003. |
Sonera
and the Finnish ice hockey league (SM-liiga) have jointly created a mobile
service by which hockey fans receive real-time information on their mobile
phones about the events and scores from all SM-liiga rinks. The service
is available immediately. |
SR
Telecom acquisition that positions it to capitalize on identified opportunities
for fixed applications in its core customer base. The product does not
require additional development prior to its first commercial sale and
SR Telecom intends to commercialize the product through its existing global
sales network. |
The
new company, to be established in January through KDDI's 100%owned subsidiary,
KDDI Hong Kong, will be called KDDI Guangzhou Corporation (KDDI Guangzhou).
|
LG
introduced its cutting-edge IMT-2000 color mobile phone ‘HX2’,
featured with powerful built-in digital camera function to Korean Market.
HX2 embedded 300,000 pixel (VGA grade) camera to support serial photographing
and video filming. |
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Walkers
Snacks announced the launch of a text promotion, aimed at driving the
visibility and consumption of its products in UK pubs and bars, specifically
its ‘Thai Sweet Chilli Sensations’ and ‘Salt &
Shake’ crisps. Cubo Brand Communications, together with Flytxt,
the wireless marketing expert, have been chosen by Walkers to execute
this promotion.