Making 3G Happen

Making 3G Happen

3G will happen - but not as originally envisaged' according to PA Consulting Group, the leading international management, systems and technology consultancy. PA sees real opportunities to create value and growth, which exploit the 2G>2.5G>3G rollout evolution.

This, they believe, can be achieved in three ways:- by maximising operators' 2.5G investment to provide advanced services and increase operational efficiencies; by infrastructure suppliers adopting a more flexible network approach, for example using micro-cells; and by educating businesses to use current and emerging technologies more effectively.

This year, the demonstrations on the PA stand - number G57 in Hall 2 - showcase PA's proprietary thinking, including:

* Practical applications of mobile data services: how to integrate mobile data applications into the corporate world that bring results and return on investment;

* PA's world-leading all-software base band for W-CDMA 3G base stations, making them cheaper, more flexible and giving improved performance over conventional solutions.

Three PA experts will also be addressing key issues on the Congress conference platform:

* Dr Alan Carr on the development of PA's all-software base station solution, February 17, at 16.25;

* Bjørn Krylander, CEO, UbiNetics, (a PA venture company) on understanding the details which will make 3G work, February 18, at 11.55;

* David Prichard on the business challenge and real life issues of introducing mobile data into an organization, February 21, at 10.25.

PA is the leading supplier of end-to-end 3G solutions, both to the mobile telecoms industry and to enterprises worldwide, helping to make 3G happen. PA's technology-led consultancy solutions for 3G operators range from strategy planning and services creation through network and IT architecture design, WLAN construction and roll-out management. PA supports vendors directly through the provision of contract design of infrastructure and handset products, marketing and bidding support, and infrastructure element design

TODAY'S PRESS RELEASES

Our target is to release a (3G) handset with a standby battery time of more than 300 hours in the fall of this year," Tachikawa said in a speech at Marcus Evans' 3G Mobile World Forum in Chiba.

The innovative Sanyo SCP-5300 camera phone uniquely offers convenient portrait flash and up to 16x zoom capability. A 2.1-inch TFT 65, 535-color main LCD display offers optimal image and game viewing,

A new report from the Yankee Group shows that, even in today's environment--with text messaging struggling to reach a critical mass of U.S. customers, and multimedia devices in the hands of only a few--some media and entertainment (M&E) companies can make money.

In a specially fitted Mercedes-Benz S-Class, the partners demonstrate a comprehensive portfolio of multimedia services which has become possible through the use of the broadband 3G-UMTS mobile phone standard, based on Wideband Code Division Multiple Access (WCDMA).

As a leading international force in the development of wireless technology, Sweden holds two-thirds of the world's 3G patents and has over 100 3G-related companies exhibiting at the event. A joint panel seminar on the technology is being held during the show and will be lead by industry experts from Ericsson, Hi3Gl, and the Sonera Corp.

Hutchison 3G has selected the Critical Path(TM) Internet File Server to provide online file storage and sharing services to customers. The Critical Path solution will be the foundation for Hutchison 3G's new storage service giving consumers the ability to manage, store and share a full range of multimedia content.

NTT DoCoMo, Inc. announced today that sales of i-shot™ handsets have topped the five million mark, less than one month after reaching the four million sales level.