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Barbie To Go Wireless ?

14th January 2003

Who’s that on the phone? It’s Barbie®, calling girls everywhere with personalized phone messages to help celebrate special occasions. Like most girls, Barbie® loves to talk on the phone to all her friends and now girls can be on the other end of the line to listen to a pre-recorded greeting from Barbie®.

Whether it’s to say "Happy Birthday," "Happy Holidays," or just "hello," Barbie® has expanded her relationship with girls to include being a phone pal!

Available exclusively on Barbie.com, Barbie Call Time™ is a unique new offer from the Barbie® brand that will further engage girls in Barbie® doll’s world. The line offers an array of pre-recorded voice message categories, call scheduling options, and even some personalized greetings from Barbie® that include the girl’s name. The time, date and location of the call can be specified for either the same day or up to one year in advance. A customized call from Barbie® can reach any telephone or mobile phone in the U.S. and Canada (except Quebec).

"Barbie® plays such a large role in the lives of girls that a call from her to personally wish them a ‘happy birthday’ or ‘good luck’ on an upcoming spelling test will be fun, unexpected and inspiring to them," said Christina De Rosa, Vice President, Girls Interactive Group, Mattel. "Barbie Call Time™ further extends Barbie® doll’s role as a friend to girls who provides support and encouragement."

With six different call categories to choose from (Party Invitations, Happy Birthday, Holiday & Seasonal, Bedtime, You Can Do It! and Congratulations) and a variety of sub-categories within each, there is a call for every occasion. Starting at just $1.99 each, a pre-recorded call from Barbie® is an ideal way to send a special gift.

The six call categories offer the following occasions to choose from:


Party Invitations – Birthday Party, Sunny Celebration, Princess Party, Beauty Bash, Sleepover, Surprise Party and Tea Party
Happy Birthday – Special Birthday Song
Holiday & Seasonal – Welcome to the New Year, Valentine’s Day, "Hoppy" Spring, Special Summer Cheer, Celebrate Independence, Back to School, Halloween Jokes, Thanksgiving and Happy Holiday Song
You Can Do It! – Chores, Get Along With Sibling(s), Special Event, School, and General Encouragement
Congratulations – School, Personal or Team Victory, You’re a Big Girl Now, Performance and General Congratulations

To create the program, Mattel has entered into an agreement with UVOX Networks, Inc., the world’s first telephony broadcasting network, to co-develop and distribute Barbie® Call Time™. Under the terms of the agreement, Mattel will develop all creative content and produce Barbie® doll’s entertaining and empowering voice messages, while UVOX will provide a turn-key business solution that includes customizing its proprietary telephony technologies in order to produce, maintain, update, deliver and track Barbie Call Time™ telephone calls.

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