StarHub Selects Tektronix for Performance Management Across 3G Networks
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25th February , 2008

US : Tektronix announced its GeoProbe(R), APM(TM) (Advanced Performance Monitoring), Orion(TM) and Beamer(TM) solutions have been selected by StarHub. StarHub is Singapore's second largest info-communication company, offering a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and Internet platforms.

The Tektronix solutions are part of its industry-leading Unified Assurance(TM) suite of applications for management of next generation converged networks. Tektronix' solutions were selected to satisfy StarHub's need for a roaming management solution that could enable online monitoring and alarm notification of its GSM and GPRS/3G networks that inter-work with overseas operators' networks for roaming services. Complementing GeoProbe, APM, Orion and Beamer is Tektronix' roaming application, also part of the Unified Assurance suite.

StarHub is using the roaming application to track GPRS/3G and GSM activity and performance for all subscribers by inbound and outbound roaming partners. This will aid StarHub in reducing churn, maximizing high value "visitor" revenue streams and improving roaming partner relationships. "Tektronix Communications' Unified Assurance provides a reliable solution that can be easily integrated into our existing StarHub architecture and is scalable to ensure the highest level quality of service for our customers now and into the future," said David Storrie, Head of StarHub Integrated Network Engineering.

"With GeoProbe, StarHub can troubleshoot and analyze problems using a single integrated system, enabling us to take proactive and preventive actions to ensure that the GSM and GPRS/3G network performance levels meet our stringent requirements. And, with the GSM and GPRS/3G roaming management system in place, quality of service can be greatly enhanced, which will lead to greater customer satisfaction and increase of revenue." "StarHub is deploying a full suite of Unified Assurance applications, giving them an unequaled ability to manage customer service quality," said Doug Dickerson, Vice President, Products, Tektronix Communications. "Not only will this ensure happy customers, it will provide StarHub a strong return-on-investment."

About StarHub

StarHub, Singapore's second largest info-communication company, offers a full and diverse range of information, communications and entertainment services over its advanced fixed, cable, mobile and Internet platforms. Targeting both consumer and corporate markets, StarHub operates a full two-way 3.5G mobile network in addition to its GSM network, a nation-wide HFC network that delivers multi-channel cable TV services (including Digital Cable and High Definition Television) as well as ultra-high speed residential broadband services, and an extensive fixed business network that provides a wide range of data, voice and wholesale services.

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