Europe UK : Nokia announced that its pioneering UK Flagship Store on London's Regent Street is now open.

 

Designed to set the benchmark in technology retailing practice, through the creation of an upscale, high-energy environment, Nokia Regent Street promises the ultimate shopping experience for Nokia's wide portfolio of mobile devices.

 

Simon Ainslie, Managing Director Nokia UK commented, "In championing our brand, Nokia Regent Street will be dynamic, original and beautifully designed. The store will provide world-class customer service and deliver a unique experience enhancing our customer's lifestyles."

 

"The Nokia Flagship Store pioneers new technologies and techniques, setting a new standard in the retail world as a whole. At Nokia Regent Street, everyone will be able to test the latest Nokia mobile phones and multimedia computers, and learn about Nokia's range of services and technologies in a comfortable, cutting-edge environment."

 

To promote the launch of Nokia Regent Street, Nokia has created Meet London, a unique exhibition that brings together the creative talent of four high profile Londoners representing film, music, sport and art to produce a series of one-off, intimate portraits that capture London in 2008. The portraits from Jaime Winstone, Dizzee Rascal, Darren Bent and Rankin will be displayed in store from 7 February 2008. They will also be available to view on Nokia's Meet London online gallery - www.meet-your-city.com.

 

Nokia Regent Street is the eighth store to be launched as part of the Nokia Flagship Store strategy, which aims at covering major locations globally.

 

The entrance to the two story experience is marked with the vivid "Nokia blue". Flooring and ceiling uses Finnish inspired Silvered Birch while the interior is distinguished by the use of perimeter LCD screens and translucent walls, back-lit by mood-evoking LEDs.

 

Inside the store, three intuitive zones supported by specially trained staff will simplify the purchasing process and encourage interaction with consumers.  The 'Product Zone', featuring Nokia's live product portfolio where the newest devices form the focus for in-store marketing and the 'Solutions Zone' is designed to showcase the complete mobile experience encompassing music, navigation, video, imaging, Internet, gaming and mobile office capabilities.

 

Once consumers have seen and interacted with the latest Nokia products available, the 'Support Zone' provides a quieter space, allowing customers to set up their new device, look at service provider options and try out any new mobile enhancements.

 

The Regent Street location will also house Nokia's prestigious luxury line, Vertu, in a uniquely styled lounge. To compliment the handcrafted luxury nature of the range, the Vertu lounge interior uses low-iron, back painted glass, Carrera marble and high polished stainless steel.

 

Each Nokia device will be connected to the Internet and paired with supporting products such as stereo speakers, headsets, LCD screens, photo printers and laptops to demonstrate the complete mobile lifestyle which Nokia's range of devices can provide.

 

The Flagship Stores project forms the top end of Nokia's retail strategy that includes more than 350,000 retail outlets globally. All of these outlets remain essential to Nokia's on going success and continue to be the key sales channels.