Europe : QuickPlay Media announces the availability of its leading mobile video solutions to carriers and content providers in Europe following the success of major 3G deployments in North America.  QuickPlay Media currently works with entertainment companies including Disney Group's ESPN Mobile Publishing, CBC / Radio Canada, and MTV Networks and mobile carriers including Bell Mobility, Rogers Wireless and Telus Mobility to offer video on demand services. 

“By optimising video for individual handsets and networks QuickPlay Media offers an antidote to ineffective first-generation video services that leave users cold and operators wondering why they bothered investing.  We remove the business pains for carriers and content providers by integrating our service with leading billing and content management platforms so companies can effortlessly add video to mobile services or enhance their existing offerings.  Consumers expect high video quality regardless of the medium that it’s delivered on -- we’ve already raised the benchmark for mobile video in North America and expect steady uptake in Europe,” said Raja Khanna, chief creative officer and co-founder of QuickPlay Media. 

User Generated Video

Consumers have shown an immense appetite for user generated content (UGC) delivered to computers and the potential for the mobile channel is also vast, but there are fundamental differences in the delivery and management of content that need to be addressed.  Raja Khanna, QuickPlay Media explains, “To take advantage of the growing appetite to engage consumers in UGC communities on mobile devices, companies need to bring consumers closer to the content by reducing the effort and number of clicks it takes consumers to access videos.”

QuickPlay Media’s end-to-end, managed video solution provides:

• ·        A powerful set of discovery tools that reduce clicks to content
• ·        Innovative methods for managing off-deck and user-generated video
• ·        Optimisation of video for each handset and network
• ·        Support for multiple business models, including ad-supported content
• ·        Complete integration to leading search, billing and content management platforms
• ·        Self-serve reporting and content management for carriers and content providers
• ·        A proven, reliable platform, with 24/7 support

QuickPlay Media’s European operations will be based in London, effective Q2 2007, complementing headquarters in Toronto, and US offices in San Francisco, Atlanta and Washington. QuickPlay Media representatives are onsite at 3GSM in Barcelona, Canadian Pavilion Hall 2 2.1 C58.

About QuickPlay Media

QuickPlay Media Inc., the leader in mobile video, delivers flexible, profitable and proven mobile video solutions for carriers and content providers. QuickPlay Media’s video service delivery platform enables a full range of mobile video solutions, from end-to-end managed video services for carriers, to off-deck video stores for content providers large and small. QuickPlay Media works in many different mobile content ecosystems, and integrates to all major search, billing and content management services. QuickPlay Media Inc. is a privately-held company backed by venture capitalists J.L Albright Venture Partners, Up Capital Ltd. and General Catalyst. For more information on QuickPlay Media, visit: http://www.quickplay.com.