World's First 3G Multimedia Music Sharing Application

Europe : Ubiquity Software announced the unveiling of an innovative, multimedia music sharing application for mobile service providers. Designed primarily for the youth market, mobile Music Sharing allows subscribers to share their musical tastes and preferences with friends while meeting digital rights management (DRM) requirements advocated by the music industry.

Inset is John Hart, VP of Product Line Management at Ubiquity Software quoted below.

For mobile operators, mobile Music Sharing is expected to increase both voice and data revenues by stimulating the sharing of music and enabling conversations about the latest music releases among communities of subscribers.

Ubiquity's Music Sharing application allows consumers with 2.5G and 3G mobile phones to meet via conferencing to listen to music as if they were in the same room. By letting service providers quickly develop and deploy a music sharing service, Ubiquity enables service providers to take advantage of growing demand for mobile music and differentiate their music offerings from their competitors.

Mobile Music Sharing enables subscribers to instantly share music with other "buddies" based on their presence and availability. A subscriber initiates an instant messaging (IM) session or conference call to notify his/her friends of a new song they've just purchased. From within the IM session, a user can initiate a conference in order to allow the group to communicate in real time about the music file, which is played during the group's audio conference session. Optionally, operators can extend to participants via pop-up messages an offer to buy the shared music file at the end of the call.

This application offers service providers a way to seamlessly blend voice and IM communications to trigger viral marketing for MP3 music downloads as well as drive additional voice minutes usage. By combining the sharing of presence information with the ability to blend multimedia communications into a multi-person voice call, Mobile Music Sharing reveals how IMS architecture can enhance a subscriber's mobile experience. With its ability to stimulate both voice and data communications to a targeted community, this service is expected to increase subscriber Average Rate Per User (ARPU) and reduce subscriber churn.

"We are offering service providers around the world the power to deploy instant group communications, fostering a community of music sharing subscribers that will boost ARPU and loyalty. Operators can generate more voice, data and mobile music sales and increase the uptake of their offerings within the youth market," said John Hart, VP of Product Line Management at Ubiquity Software. "For the subscriber, mobile Music Sharing finally enables sharing of mobile music with peers, something that has been missing from current mobile phone applications. This exciting application is another example of how we leverage SIP for service creation to help service providers immediately monetize IMS networks."

While most vendors offer pre-built music sharing solutions that restrict service provider offerings, Ubiquity Software provides an extensible programming environment that has no such limits. By developing and deploying music sharing on Ubiquity's carrier-class SIP Application Server, carriers can choose the features and functions they want in order to deliver a truly customized music sharing service that's clearly differentiated from competing me-too service offerings.

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