Europe
Italy : InfoSpace announced that it is delivering mobile entertainment
content through 3 Italia, the Mobile Media Company leader in UMTS
European market.
Working with 3 Italia,
InfoSpace is running a dedicated mobile games channel based on its
extensive library of games from both large brands and established
casual and arcade style games. The InfoSpace service, branded "Top
100 Games", combines rich content with InfoSpace's strong experience
in marketing and promoting mobile games through operator portals to
deliver an easy-to-navigate and compelling user experience.
"The success
of 3 Italia has been founded on its ability to not only sell data-rich
3G services, but to also quickly introduce popular new services in
response to consumer demand," said George Fraser, European VP,
Sales, InfoSpace. "Trusting your content partners to identify
the right content, market it effectively and act nimbly in a fast
moving consumer market is critical. InfoSpace is enjoying great success
with 3 Italia and helping them to deliver on the promise of 3G and
realise exceptional mobile data revenues."