TV Phone Sales To Escalate To A $30 Billion Megavendor-Dominated Market

US : A groundbreaking report released today by Strategy Analytics, "TV Phones: Integration and Power Improvements Needed to Reach 100 Million Sales," predicts that TV phone sales revenue will soar from $5 Billion in 2006 to over $30 Billion by 2010. In the critical path are enabling technology vendors like Qualcomm, TI, ATI, Philips and STM Microelectronics who must help handset vendors work through the inevitable size/design/power/integration and price trade-offs in the post camphone mobile era.

Report author, Neil Mawston ( inset ) Associate Director in the Global Wireless Practice, notes, "Japan and Korea dominate market volumes today, accounting for over 80 percent of TV phones sold in 2006. However, Western Europe and North America, as well as China, will be the hot spots for global volume growth over the next few years. We expect Western Europe to ramp up to over 1 Million units sold this year, with North America and China coming online in 2007. The share of TV phone volume held by Japan and Korea will drop precipitously to under 50 percent by 2008, and under one third by 2010."

Chris Ambrosio, Director of Wireless Device research, adds, "We see component integration and improvement in the power-performance threshold as requisite to driving form factors below the sweet spot 100-gram level. The feeding frenzy around TV phones however, is a tremendous positive for component vendors such as ATI, as well as memory vendors like Sandisk and display vendors who will see that over two-thirds of mobile phones sold will have displays larger than 2.5 inches."

The report notes:
* DVB-H will account for 19 percent of TV phones sold in 2006 rising to 40 percent by 2010 as a result of strong support from tier-1 players such as Nokia, Motorola, Sony Ericsson and Siemens.
* Early product developments are illustrating a broad demand for TV-Out - where the handset becomes a 'pocket server' which will have wired connectivity to send content directly to the home TV, PVR, and / or Set Top Box for viewing / playback of TV, video and mobile games.
* We expect 40 percent of all TV phones sold worldwide to have a TV-Out feature in 2010, up from less than 10 percent in 2006.

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