
Europe
: It’s perfectly obvious: managers and employees are more
efficient if they can work with the applications they need as fast
and conveniently in the field or on business trips as in their offices.
That’s why they need communications solutions that eliminate
the differences between working inside and outside the office.
T-Mobile
offers a broad array of innovative products and services to meet
these needs under its "Office in your Pocket" slogan.
These include state-of-the-art business cell phones with or without
a camera, multifunction PDA phones (Personal Digital Assistant)
as the devices in the MDA family, solutions for mobile email communications,
data cards for laptops as well as mobile broadband data circuits
based on reasonable, transparent tariffs.
"’Office
in your Pocket’ is T-Mobile’s response to the information
and communications needs of growing customer groups who want to
work in the same way on the road and in the office," says René
Obermann, Chairman of the Board of Management, T-Mobile International
AG & Co. KG. "T-Mobile’s offers give users swift,
easy access to Office functionalities based on reliable anytime,
anywhere mobile connections."
One
of the highlights in T-Mobile’s “Office in your Pocket”
portfolio are the MDA models. At the end of 2004, T-Mobile had already
sold more than 100,000 MDA communicators in Europe. With a market
share of over 40 percent, T-Mobile and its MDA are market leader
in PDA phones in Germany. T-Mobile is expected to be the first mobile
network operator to introduce an MDA IV this summer. This mini PC
will be the world’s first mobile device to integrate all three
mobile technologies: GPRS (General Packet Radio Service), UMTS (Universal
Mobile Telecommunications System) and WLAN (Wireless Local Area
Network). It will also feature a VGA display, full-size keyboard
and the Windows Mobile operating system.
Other
key products in the “Office in your Pocket” portfolio
are the SDA, T-Mobile’s E-Mail Push-Service and the Communication
Center. The E-Mail Push-Service ensures that emails are forwarded
automatically and promptly to mobile devices such as the BlackBerry
handheld, MDA III or, in the future, MDA IV. This means that users
can react quickly to important emails and answer them while they
wait. The T-Mobile Communication Center truly shifts laptop communications
into top gear: the solution comprises a PC plug-in card with GPRS/UMTS/WLAN
and further optimized communication software, giving users mobile
broadband access to Internet and intranet. Integrated standard tariffs
that apply to data exchange in all the T-Mobile networks, round
off the portfolio of products and services.
T-Mobile
delivers three powerful mobile technologies for mobile data transmission:
GPRS, UMTS, and WLAN. It aims to achieve seamless mobility, integrated
communications across all three multimedia networks. T-Mobile is
the only mobile operator that sees the technologies as equally important,
and therefore also opts to provide WLAN technology with its ultra
high bandwidth of up to eleven megabits per second. "We want
to offer our customers more than UMTS, that’s why WLAN also
plays a key role in our strategic orientation," René
Obermann comments. "Our present about 11,000 HotSpot locations
differentiate us clearly from our main competitors. We plan to consolidate
this advantage and to increase the number of HotSpot locations around
the globe to about 20,000 by the end of 2005." Through its
HotSpots, the company offers customers comparable data transmission
speeds at a range of hotels and airports as in their corporate networks.