Brazil : Following the launch of their GSM EDGE network in November 2004, Telemig Celular and Amazônia Celular have selected mobile solutions company SmartTrust to deploy a range of service and device management solutions to better manage subscribers, their devices and their access to services.

Inset is Alexander Nicolas Dannias, Regional Sales Director, at SmartTrust quoted below.

The carriers, with over 3,6 million subscribers in Brazil, will use SmartTrust SmartManage™ to automatically detect new devices on the GSM EDGE network and automatically configure them to access operator services over-the-air (OTA). SmartTrust SmartaLaCarte™ will also be rolled-out to allow Telemig and Amazônia to remotely build configurable service and application menus on customer SIM cards.

SmartTrust SmartManage™ offers a single interface to administer profiles and device settings OTA. When a new device is detected on the network, the SmartTrust platform triggers an automatic update for the handset. This ensures that all new subscribers on the GSM EDGE network can access the carrier’s portfolio of voice and data services immediately after purchase.

“The complexity of today’s mobile devices represents a real device management challenge for today’s carriers,” explains Alexander Nicolas Dannias, Regional Sales Director, at SmartTrust. “A variety of device profiles, OTA protocols and service capabilities can now be managed centrally using SmartManage™. Now only does this simplify operator administration but it immediately enhances the customer experience, with subscriber devices correctly configured at all times.”

“Telemig Celular and Amazônia Celular’s service portfolio is one of the most complete in Latin America. That variety of services will expand in the GSM EDGE network because the technology’s higher data ranges allows for a greater variety of services. Our subscribers will communicate with people all over the world using mobile e-mail and instant messaging tools including MSN, ICQ, Yahoo. Additional services include MMS, video downloads, ring tones, Java games, screen savers and phone book backup. The SmartTrust platform will enable us to support the growth in subscriber take-up of GSM EDGE in the region, continually managing their devices and how they use these services,” adds Erik Fernandes, CMO at Telemig Cellular/Amazônia Cellular.

SmartaLaCarte™ has already proven itself across many parts of Asia as a key data revenue generator. The solution allows a carrier to create, and remotely manage, configurable menus held on the customer’s SIM. These menus provide links to further data services and allow the user to browse available content ‘off-line’, requesting services as required. Not requiring WAP or GPRS connections from the handset, the solution allows a carrier to offer value-added services to users with even entry-level devices.

Both SmartaLaCarte and automatic device detection leverage the SmartTrust WIB™. The WIB has become the mobile industry’s de facto SIM Interpreter, acting as the launch pad for value-added services and the interpreter between the SIM and a carrier’s OTA commands. Telemig and Amazônia will launch WIB v1.3-enabled 64k cards from Oberthur and Giesecke & Devrient to each of its GSM customers.

Telemig and Amazônia will also deploy: SmartTrust JAM, offering Java™ Card applet management capabilities. SmartTrust High Speed Messaging Package (HSMP) to deliver flexible and efficient handling of short message (SM) traffic without any need for a specific SMS-C interface to the GSM network.