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| Low Down On NEC 313 3G Phone |
|
23rd February , 2004 |
|
While the form factor of the 313 is similar to early uncompelling Motorola offerings in the 3 range, the device does at least boast a more realistic weight of approx 126g, a distinct improvement over the 190g average weight of 3’s main devices at present. So what can we expect from this device when it comes to Europe on 3? Primarily the handset is set to be incredibly cheap if its Hong Kong debut price of approx €100 is anything to go by. By way of contrast, the Motorola A925 which is set to be free on most 3 tariffs in Europe, is retailing for €460 in Hong Kong. While there are some notable pricing differences between 3's operations in HK and Europe, how handsets stack up against one another in Asia will have significant ramifications for the device’s launch in Europe. Depending on the 3's approach to prepay voice and data tariffing (forecasts of which can be found in the Mako Analysis research report: 3, Running at a Third of its Potential: http://www.makoanalysis.com/publications/three.asp) we broadly expect the 313 to launch on 3UK for between £55 and £75. As with 3's post pay strategy, if a significant volume of sales cannot be generated with its initial prepay pricing strategy, heavy discounting activity is sure to follow. While the 313 was originally designed to be a stripped out version of the more exclusive NEC e616 clamshell device, only a handful of features have actually been dropped from the low end candy bar shaped 313 device. The most notable omissions are a lack of Bluetooth functionality, one less camera and a significantly reduced device memory allocation. In
summary Mako Analysis (www.MakoAnalysis.com) is of the opinion that
3 will struggle at the mid to high end of the prepay market where
fashionable handsets from recognised vendors are the order of the
day. Much like 3's postpay strategy, the 313 will, in all probability,
attract the low ARPU end of the prepay market that the incumbent mobile
operators will not waste time and money fighting to retain. |
| TODAY'S
PRESS RELEASES |
| Low Down On NEC 313 3G Phone |
| So what can we expect from this device when it comes to Europe on 3? |
| New GSM/GPRS Wireless Phone for Vodafone |
| Sharp Corporation announces that it will commence shipment of its new GX30 mobile phone with built-in megapixel CCD camera and color LCD |
| Satellite DMB for Wireless |
| SK Telecom announced that the construction of the world's first satellite for Digital Multimedia Broadcasting (DMB) |
| KPN One Millionth i-mode Wireless Customer |
| KPN's mobile division this week registered its 1 millionth i-mode customer, continuing the trend of accelerated take-up. |
| 3G Video Breakthrough for Vodafone and 3 |
| This is a key milestone in video communications and is the first time in the world that a video phone has been successfully connected to a 3G video mobile phone. |
| DoOnGo Software Aims At 3G Flaws |
| "More technology glitches are expected as handsets move exclusively to 3G," said Dr. Luosheng Peng, CEO, chairman and co-founder of DoOnGo Technologies. |
| T-Mobile 3G Lift-Off |
| At present, the 3G networks are being used by selected customers using 2.5 and 3G data cards in laptops with automatic roaming across T-Mobile’s seamless network. |
| SK Telecom Selects Gemplus USIM Card for 3G W-CDMA |
| The Gemplus "GemXplore 3G" USIM cards deployed for SK Telecom support all three primary networks currently available: 3G W-CDMA, CDMA 2000 1X and GSM. |
| Sony Ericsson Mobile Phones Push to Talk Wireless |
| Sapio have a long term commitment to Push to Talk products and the release of a version that works on Sony Ericsson P800 and P900 |
| IN-BUILDING wireless navigation |
| The navigation system uses a combination of silicon gyroscopes and accelerometers to measure the operator’s stride, which determines the velocity vector. |
| Cingular to Acquire AT&T Wireless |
| Cingular Wireless announced today an agreement to acquire AT&T Wireless, creating the premier wireless carrier in the United States. |
| GCF Validation for 3G WCDMA Test Cases |
| Spirent Communications announces that test cases for its UMTS Automatic Test System (U-ATS) have now been validated... |
| 3G WCDMA's Role Defined |
| Although off to a slower start than originally expected WCDMA is showing regained promise, according to a new study from |
| Strategic Thrust Into 2.5G and 3G Mobile Markets |
| Media Servers are now available to provide the Multimedia Resource Function (MRF) for 2.5G and 3G wireless networks. |
| All Material Subject to Copyright. All logos, graphics and trademarks are the property of their respective owners. |
Europe
UK : 3 Hong Kong have released the long awaited NEC 313 handset this
week as a precursor to its release across 3's other operating businesses
around the globe.