19th February , 2004

ASIA Singapore : SAMSUNG, the world's third largest mobile phone supplier, today announced the launch of the SAMSUNG SGH-X430 - a phone with modern minimalistic style, and power-packed with exciting features to satisfy the sophisticated mobile phone consumers of today.

Exuding elegance, the SGH-X430, comes fully equipped with all the essentials of a mobile phone. Handy, slim and easy-to-use, it has all the delightful functions of MMS, a brilliant 65,536-colour screen and 40-chord polyphonic ringtones, available in Metallic Silver colour.

"SAMSUNG as a leading mobile phone innovator in the market understands what mobile phone users of today are looking for. They appreciate a sleek, slim phone packed with maximum innovative goodness, perfectly compatible with the kind of stylish and refined lifestyle they lead," said Mr Kim Jeong Wook, Managing Director, Electronics Business Division of SAMSUNG Asia Pte Ltd.

65,536-colour UFB-LCD Screen
You will be thrilled by the bright, vivid and crisp display of genuine colours that comes alive with the 65,536-colour UFB-LCD screen. It surpasses all other phones and guarantees maximum graphics flexibility and satisfaction. Lively images and wallpapers will wow you as you choose the many wallpaper designs from the SAMSUNG Fun Club (www.samsungmobile.com.sg). See what astounding colour looks like today! The SAMSUNG Fun Club is a Web/WAP site dedicated to providing a fantastic new wireless entertainment experience, compatible with the latest generation of SAMSUNG mobile handsets.

40-chord Polyphonic Melody
Add more elegance to your style with the ringtone that is so uniquely you. Capable of playing anything perfectly, the SGH-X430 offers a full range of sounds with 25 embedded 40-chord polyphonic ringtones. Why settle for the dull and ordinary when you can experience true-to-life sound? Download more exciting ringtones from the SAMSUNG Fun Club.

Photo Messaging via Multimedia Messaging Service (MMS)
With the SGH-X430's MMS function, you can say what you really feel, in any combination of text, animated images and photos. Send animated images to that special someone. With the capability of receiving and sending entire messages of up to 50KB at once, see how communication has changed, forever!

Downloadable Games (JAVA)
The SGH-X430 comes preloaded with three exciting games: Honey Ball, Hamster Box, and Bowling. With the 65,536-colour and 40-chord polyphonic ringtones, you are in for loads of fun! Check out the SAMSUNG Fun Club to download more games.

The Recommended Retail Price for the SAMSUNG SGH-X430 is SGD$398 with a two-year plan.

Specifications
Dual-band: GSM 900Mhz + GSM 1800MHz
Dimension: 80 x 41 x 20mm
Weight: 83g
LCD: 125x160 pixels (65,536 UFB Colour)
SIM Voltage: 3V only
Battery (Li-ion): 720mA Slim, Talk Time up to 3H, Standby Time up to 70H

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