Finland : Nokia and Indian GSM operator IDEA Cellular Limited (IDEA)
have today jointly demonstrated live mobile multimedia services over
an EDGE (Enhanced Data rates for GSM Evolution) network in the Indian
city of Delhi. IDEA has chosen Nokia's EDGE system to pilot data services
that are on average three times faster than services delivered over
shows the Nokia EDGE intelligent edge routers.
has always endeavoured to provide next generation technology, ahead
of its time to its subscribers. While other players are still thinking
about it, we have taken another step towards bringing the future to
our customers and make their GSM experience richer and more value-added,"
said Mr. Vikram Mehmi, CEO, IDEA Cellular Ltd.,
are looking to deliver the world's best to our customers - and we
chose Nokia, a leader in GSM/GPRS/EDGE mobile communications technologies,
to launch our EDGE services. EDGE will help IDEA remain ahead of competition
and consolidate its position to emerge as one of the top players in
the cellular industry. "Our network is 100% EDGE compatible and
we are fully ready to launch this next generation service in Delhi,
" he added.
has delivered GSM/EDGE hardware to more than 60 customers in 35 countries
with 21 public EDGE references.
has been working with IDEA since 1996, providing turnkey services
for the operator's GSM infrastructure.
is happy to again work closely with IDEA as the chosen supplier for
the EDGE pilot launch. We believe that IDEA's vision to provide high-quality
mobile data services will position it well against the backdrop of
an expected growth in data services," said Ashish Chowdhary,
Country Head, India & South Asia, Nokia Networks, Asia Pacific.
is the leading cellular operator in the country, with a subscriber
base of over 3 million across the country. With the acquisition of
Escotel, IDEA Cellular has enhanced its footprint to cover around
60% of India's population and over 65% of the potential telecom-market.
IDEA now has presence in 11 circles across the country.
has established itself as a technology leader being the first to launch
GPRS and MMS in its Delhi network. It has been the frontrunner in
introducing revolutionary tariff plans and products catering to customer
needs and is committed to providing a superior mobile experience to
its customers. IDEA has many firsts to its credit, from introducing
the SMS in 9 languages to Music Messaging with Cellular Jockey and
an interactive Voice Portal with Say Idea.
Cellular Ltd. is a three-way-equal joint venture between Tata, Birla
& AT&T, with its headquarters in Pune. Its' recent financial
closure with a project cost of Rs. 5,000 crore was the largest ever
in the Indian telecom history.