New Siemens Fashion Phone

Petite, light and easy to use, the A55 weighs a mere 84 grams. Stylish too, with a sleek chrome ring finish and available in two new shades – Garnet (red) and Biscaya (blue), the A55 is always in style with the latest trends. With hands free speakerphone and central scrolling key for ease of navigation, the A55 allows the user the complete freedom to communicate.

Peter Zapf, President of Mobile Phones within the Siemens Information and Communication Mobile Group, said: “The Siemens A50 is a real hero product – it was one of our biggest selling mobile phones to date. We want to build on its phenomenal success with its successor, the A55. It is smaller, and trendier, and has some new features. We think it will be massively popular in emerging markets, such as those in South East Asia.”

The A55 offers polyphonic ring tones (four are pre-installed), as well as images, sounds and animations for EMS (Enhanced Message Service) communication. There is also a Calling Faces feature, which lets users identify callers at a glance by attributing pictures to each phone book entry. Thanks to a WAP 1.2.1 browser, A55 owners can download further images, sounds and animations directly on to their phone from the Siemens mobile web community www.my-siemens.com/city.

Besides a multitude of fashionable CLIPit Covers the A55 is available with a wide range of additional Siemens Original Accessories including stylish carrying cases, a choice of different chargers, such as Desk Top Charger, Travel or Car Charger and convenient car solutions like the Car Kit Portable, the Basic Car Pack or the portable Headset PTT.

The phone will be on sale throughout Europe and Asia from March 2003 onwards priced competitively within its class.

The Siemens Information and Communication Mobile Group (Siemens mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, fashion accessory phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR 11 billion and employed approximately 28,600 people worldwide.

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