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20th February 2003

Siemens Information launched an instant design classic today with its next generation mobile phone, the SX1, at the 3GSM World Congress 2003 in Cannes. A unique keypad arrangement, outstanding design and the world’s most powerful suite of features and applications for its size set the SX1 apart from other handsets - perfect for the most demanding mobile phone consumers.

The SX1 has strips of keys built in to each side of the phone, instead of an ordinary keypad, to give it a sleek shape. This design innovation also shifts the large, 64K color high-resolution screen into the center of the device without compromising overall size as the SX1 only weighs 110 grams. Embedded discreetly underneath the screen are central navigation keys which help make the features of the SX1 even easier to navigate in the usual portrait mode , if the application supports it, in landscape mode.

Powerful as it is beautiful, the SX1 hosts the ultimate entertainment and business package. Features packed into a slender 99cm volume frame include: built-in video player, camcorder, music player and FM radio; rich unlimited gaming supported by Series60 or Java (J2ME); full set of business applications directly comparable to a normal PDA, including local and wireless synch. By combining the latest entertainment and business technology, the SX1 is perfect for those who ‘work hard, play harder’.
Peter Zapf, President of Mobile Phones within the Siemens Information and Communication Mobile Group, said: “This is another exciting world first for Siemens mobile. A unique design with the power to match its beauty, we believe the SX1 will build on the huge success of the SL45i, our breakthrough mobile MP3 phone. The SX1 is perfect for truly demanding consumers who want to make the most of 2.5G services like video MMS and over-the-air (OTA) downloads of applications and content. It is the new standard for next generation phones.”

Built on the open-source Symbian platform, the SX1 features a tailored Siemens mobile version of the Series 60 interface and application platform. This enables ease of use and also lets consumers personalize their phones with a huge choice of downloadable content and applications. The SX1 will be available throughout Europe and Asia within the first half of 2003.

The Siemens Information and Communication Mobile Group (Siemens mobile) offers the complete range of mobile solutions including mobile devices, infrastructure and applications. Devices include mobile phones, fashion accessory phones, wireless modules, mobile organizers and cordless phones as well as products for wireless home networks. The infrastructure portfolio includes GSM, GPRS and 3G mobile network technologies from base stations and switching systems to intelligent networks, e.g. for prepaid services. Mobile Applications cover end-to-end solutions for Messaging, Location Based Services or Mobile Payment. For fiscal 2002 (September 30), Siemens mobile recorded sales of EUR 11 billion and employed approximately 28,600 people worldwide.