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SmartVideo to Launch Live and on-Demand National Video Content

29th December, 2004

US : SmartVideo Technologies announced that the Company will launch its premier streaming video service on January 6 at the world's largest consumer electronics show, CES International 2005, to be held in Las Vegas. As part of the launch, SmartVideo will announce its specific national content and distribution partners and will demonstrate the Company's state-of-the-art, high quality mobile video application. SmartVideo's initial content package, targeting mainstream consumers, will include live news, weather, sports, entertainment, children's programming, and a host of other content genres. SmartVideo's robust delivery of fully synced live video and audio to media mobile devices, including cell phones and mobile PDAs, at a minimum of 15 frames per second, provides a unique outlet for owners and distributors of live and on-demand video content to deliver their programming to any audience, anytime, anywhere around the world.

CES is expected to attract over 120,000 attendees from more than 110 countries, nearly 2,500 exhibitors and 3,500 journalists. CES is the single most important mainstream consumer electronics and show in the world and is a place where manufactures, developers and suppliers of consumer hardware and content convene to showcase the latest industry developments.

SmartVideo has developed applications for virtually all mobile platforms. The Company's media rich video can be viewed on handsets installed with a Microsoft Windows Mobile player and others; covering most smartphones and PDA devices connected via cellular or WiFi.

With worldwide smartphone video use expected to exceed 50 million in 2005 and reach nearly 250 million users in 2008 (as projected by the ARC Group), SmartVideo is launching the world's first cross platform/cross carrier media service directly to mainstream consumers. Streaming video is no longer reserved for the niche market technophile or the gadget conscience. With SmartVideo consumers around the globe can now enjoy the ultimate in mobile television.

SmartVideo is the only company with the technology to deliver live full-motion, fully synched video and audio on smartphones. Program packages include live and on-demand content from major networks, local affiliates, news, weather, sports, children's programs, music videos, and a host of other entertainment choices. On January 6, 2005, in addition to launching its mobile video service, SmartVideo will premier its new mobile video Web site along with the Microsoft Windows Media Portal. For additional information and to subscribe to SmartVideo's amazing new Live TV service, beginning January 6, 2005, visit www.smartvideo.com or to view content samples and subscribe on your smartphone enter www.windowsmedia.com/mobile on your handset to start enjoying your mobile video experience today.

"With an estimated 250 million smartphones to be in use in 2008, streaming video is taking the industry by storm. We are extremely excited to be launching our enhanced streaming video services at CES this year. Being the single most important mainstream consumer electronics show in the world, we are here to bring live TV to mobile consumers around the globe. SmartVideo will enable millions of consumers to view their favorite TV programs live no matter where they are as long as they have a mobile media enabled device," said Richard E. Bennett, Jr., SmartVideo's President and CEO.

SmartVideo has also been invited to support Microsoft in its MCX Partner Pavilion. Only companies that have demonstrated innovative and unique consumer applications for Microsoft products are invited into its Partner Pavilion. As one of the select participants, SmartVideo will be demonstrating its robust consumer centric mobile streaming technology on Microsoft Windows Mobile enabled SmartPhones and mobile PDAs inside the Pavilion.

"Based on my 40 plus years in the entertainment industry, SmartVideo will impact the entertainment consumer probably as much as television impacted radio. The key difference being it took 50 years for television to reach 100 million households and the cellular industry passed that mark in less than 7 years," commented Herman Rush, former CEO of the Columbia Picture Television Group and a member of the Board of Directors of Columbia Pictures Industries, Inc. (now Sony Pictures). Mr. Rush, a member of the SmartVideo Board of Advisors, is CEO of MCA, a leading entertainment consultancy specializing in content distribution, placement and production. MCA is based in Los Angeles.

About SmartVideo

Based in Norcross, Georgia, SmartVideo Technologies, Inc., a Microsoft (NASDAQ: MSFT) Windows Media(R) 9 Series Certified Hosting Provider, is a leading provider of turnkey digital media solutions that allows for the management and distribution of live, on-demand, or the downloaded and play of high quality video to mobile devices. SmartVideo now offers the world's first cross platform/cross carrier service for aggregating live content and download and play programming for consumers around the globe. SmartVideo's robust library of content includes national networks and local affiliates, news, weather, sports, children's programming, movies, music videos and many other content genres. SmartVideo's mobile video solutions provide exceptional image quality on all existing 2.5g and Edge cellular networks, as well as future 3g networks. SmartVideo clearly provides great value to both consumers and carriers. The Company's stock is traded on the OTC Bulletin Board under the symbol SMVD.OB.

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