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Vodafone 3G Java Game Exclusive

24th December, 2004

Europe : Celador International announces a wireless distribution deal with Vodafone, giving the world's largest mobile community exclusive rights to the Who Wants To Be A Millionaire? game on its Vodafone live! with 3G handsets.

The game, developed by mobile games specialist Macrospace, is expected to roll out in January in the UK followed by Germany, Holland, Ireland, Portugal and Spain throughout the first quarter of 2005.

Simon Gunning, head of interactive media at Celador International comments, "Vodafone's commitment to 3G and their passion about offering the very best mobile entertainment to their customers makes this the perfect partnership. The addition of the Who Wants to be a Millionaire? game to their games portfolio is a real credit to the value and appeal of the Millionaire brand. We look forward to working with them to make the game a success."

Notes to editors

1. The Who Wants To Be A Millionaire? interactive Java game seeks to give users a wireless gaming experience faithful to the values of the television programme, using the familiar mechanics of 15 questions, 50:50 and three Lifelines. It launched in November 2005 and is already distributed on 2.5G by O2 in the UK where it has since enjoyed the number one Java game status.

2. Roll out of the Vodafone 3G license will include the following countries:

UK, Germany, Holland, Spain, Portugal and Ireland.

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