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MTV Themed Mobile Phone

20th December, 2004

ASIA : SAMSUNG is set to rock Asia with the unveiling of an exclusive mobile phone during the Red Hot Pre-MTV Asia Awards Party. For the first time, SAMSUNG will be an Official Partner Sponsor for the 2005 MTV Asia Awards. To celebrate this partnership of two exceptionally cool brands, SAMSUNG will be launching a special version MTV Asia Awards SAMSUNG SGH-E630 mobile phone, in stunning valentine red.

The SAMSUNG SGH-E630 is a new tri-band slide-up, a remarkable handset that combines a modern design, exceptional functionality and the latest in noise suppression technology. This lean and mean sexy machine comes with a flash VGA camera, high-quality TFT color screen, melody composer and photo caller ID, as well as a host of other features. In addition, the special version MTV Asia Award SAMSUNG SGH - E630 will come packed with fun exclusive Award contents such as screensavers, ringtones and wallpapers.

"SAMSUNG produces some of the sleekest mobile phones in the market, especially our range of slide-ups. We have a winner here especially among the young and trendy. Our sponsorship of the MTV Asia Awards, for the first time this year, is an exciting development for SAMSUNG. For the very first time, we are creating and launching a special version phone - the SAMSUNG MTV Asia Awards SGH-E630 mobile phone, in stunning valentine red - to mark this celebration of Asia's favorite stars," says Sang-Jin Park, Regional CEO & President of SAMSUNG Asia.

In addition, as an expression of SAMSUNG's continued support of disadvantaged youth and children in this region, selected celebrities at the MTV Asia Awards will be invited to autograph a few of the special version phones. The phones will then be auctioned in local markets after the Awards in February, with all funds raised going to local youth-oriented charities.

"This partnership highlights how we can work with SAMSUNG to not only deliver a spectacular Awards show for our viewers, but also leverage on the celebrities present at the event to contribute positively towards a pro-social cause benefiting young people across Asia. The dynamic synergies between the two companies - MTV's leadership and creative excellence in reaching the youth market as well as SAMSUNG's unbridled superiority in product innovation and technology will no doubt be a smashing hit at the Awards," said David Flack, Executive Vice President. Network Marketing and Creative & Content, MTV Networks Asia.

About SAMSUNG's SGH-E630

One of this sexy number's most remarkable features is its noise suppression technology. Whether talking on the club dance floor, or on one of Asia's bustling streets, the SGH-E630 will automatically sense the intensity of sound around you and increase the volume and clarity of the incoming call to make it more audible. The SGH-E630 manages to keep these substantial features in a convenient, lightweight package providing increased intelligibility and precision for every conversation. The expected launch date for the SGH-E630 is end December across the Southeast Asia region.



Additional features of the SGH E630 include:

Melody Composer
With the embedded melody composer capabilities, your SGH-E630 can be your instrument. Select your sound note and play it back as a variety of instruments. You can even include a background melody with a variety of Dance, Jazz, Latin, Pop or Reggae to choose from. Make your ringtone your signature and listen to the sound of SAMSUNG.
Plug-in Speaker (Sound Mate)
The Plug-in Speaker is the lightweight answer to your mobile communication needs. The sleek design hangs like a charm from your phone and amplifies the speakerphone for hands-free connections with a portable flair.
Voice Recorder
An incredible six hours of voice recording capabilities allows you to record important reminders, conversations and even your favorite club hit.
64 Polyphonic Ringtones
The SGH-E630 comes equipped with 'best in the market' sound of 64 polyphonic ringtones, putting an entire concert of richer, more refined tones in your pocket. And with 45 embedded ringtones to choose from, or up to 21MB of user memory (18MB of shared memory; 3MB for Games) for downloading your favorites from the SAMSUNG Fun Club website, there's always more to do.
Personal Organizer
Make the grade with the SGH-E630's PIM features. An included new memo, calendar, and world time are designed to keep you on top of your busy schedule; while the timer, stopwatch, calculator, conversion, to-do list and alarm clock help you keep up with appointments and adventures.

About SAMSUNG Electronics
SAMSUNG Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, SAMSUNG Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, visit www.samsung.com.

About MTV Networks Asia Pacific
MTV is the world's largest television network and the leading multimedia brand for youth. It is also Asia's Most Watched Music Channel in Asia Pacific (PAX 2004), viewed by more young adults than any other music channel. In 2004, MTV was named 'World's Most Valuable Media Brand' for the fifth consecutive year, ranking in the top 50 of The World's Most Valuable Brands overall (research by Interbrand in cooperation with BusinessWeek). MTV Networks Asia Pacific operates ten 24-hour programming services - MTV Australia, MTV China, MTV India, MTV Indonesia, MTV Japan, MTV Korea, MTV Mandarin, MTV Philippines, MTV Southeast Asia and MTV Thailand. Including programming blocks in various parts of Asia, MTV has a combined distribution of more than 180 million homes. MTV Networks International reaches more than 400 million households in 166 territories.

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