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3 has 350,000 3G Customers!

13th December, 2004

Europe : Mobile operator 3 now has 350 000 customers in Sweden and Denmark, meaning a 1750 % growth since december last year. This was announced today by 3 Scandinavia CEO Shlomo Liran speaking at the Investor Capital Markets Day in Stockholm.

– 3 is changing the rules in the mobile market with new offerings and innovative services. The sales trends are very healthy and we will close the year with a strong Christmas season, Shlomo Liran said.

Swedes and Danes are not only flocking to 3, they are also using the new 3 services too. More than 15 000 users in Sweden have subscribed to the music package in Sweden that will give them access to popular videos, ringtones and music news. The company also have more than 50 000 active subscriptions to the packages Musik, Nyheter, Sport, Spel, Finans & IT. In November, 3 Sweden launched Emmas Killar, a dating game and Scandinavias first mobile soap opera. More than 35 000 viewers are following Emma with the hope of becoming her next boyfriend. The club music service Re:Live generated 5000 hours of listening during it´s first week. 3 Sweden has also launched partnerships with Aftonbladet, TV4, DI, Reuters, MTV, Warner, Sony BMG and Svenska Spel. 3 has more than 50% of the mobile portal market in Sweden, more than Vodafone Live!, Telia Go! and Comviq GoLive combined.

- Our users are making more than 2 million minutes of video calls every week. 3 Scandinavia has the highest proportion of non-voice usage in the 3 group and today voice is a minority of the traffic in our network, Shlomo Liran revealed.

Based on a test performed by Mobil magazine, 3 has the best 3G network in Stockholm, Göteborg, Malmö and in Southern and Eastern Sweden as well as in northern Norrland. Our network now covers 88% of the population in Sweden, and more than 95% if we include 2G roaming. Response times in customer service have also improved greatly, 70% of all calls are now answered in less than 30 seconds.

Liran presented 3 and its achievements in front of more than 100 analysts and journalists at the Museum of Modern Art in Stockholm. Marcus Wallenberg, CEO of Investor AB, also attended.

 

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