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Partnership to Bring Multiplayer Games to 3G

9th December, 2004

ASIA : The Mobile Media Company AS announced a partnership with Australian-based Viva la Mobile to provide 3G multiplayer games to mobile carriers worldwide.

Viva la Mobile will be offering games such as "Badlands", a Java-based tank battle game set in a post-apocalyptic world. Mobile subscribers can play against other subscribers in real-time under the high-speed technology of 3G.

David J. Wong, Executive Vice President and Mobile Media Asia Pacific General Manager, says, "We expect these games to have real appeal among consumers looking for a fun and interactive gaming experience. By early 2005, a mobile user in Hong Kong will be able to play 'Badlands' in real-time against a gamer in Italy."

Gabi Harkham, Director of Viva la Mobile, states, "We are pleased to be working with Mobile Media. With the increasing pace of 3G network deployments worldwide, Mobile Media's global presence and growing base of 3G customers provide an attractive means of easily and rapidly extending our reach into new markets."

"Badlands" will be live in Hong Kong soon, with further deployments worldwide by early next year, including Italy and Malaysia.

Karsten Hauge, CEO of The Mobile Media Company AS, adds, "There is huge potential for multiplayer games on mobile devices. With Viva la Mobile's games, anyone can have a great deal of fun without the need for a dedicated gaming handset. All they need is a regular 3G phone."

About Mobile Media Company AS

The Mobile Media Company AS is a global provider of wireless provisioning and content solutions, interactive entertainment services and mobile marketing applications. Mobile Media works with leading industry players and a wide-range of customers including mobile carriers, broadcasters, media companies and major consumer brands. The Company was founded in 1993 to pioneer mobile messaging services and technologies and since then, has become a fast developing, multi-media organization with over 200 employees.

The Mobile Media Company AS serves customers in over 30 countries, with mobile connectivity to more than 500 million subscribers in both the mature and developing markets of Asia, Europe and North America. The Company is headquartered in Oslo, Norway, with offices and technology development centers in UK, Romania, China, and the USA.

About Viva la Mobile

Viva La Mobile is an innovative and vibrant mobile games development studio based in Sydney, Australia. With several successful single player titles available around the world, Viva La Mobile has focused its energies on developing the RedStar platform for advanced 3G multiplayer games. Viva La Mobile is unique in that it develops both the platform and the multiplayer titles.

Redstar platform provides a market differentiating and exciting opportunity for both established and emerging 3G carriers.

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