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SmarTone Commercial 3G Launch

2nd December, 2004

ASIA : SmarTone, Hong Kong’s leading mobile operator in multimedia services, announced the commercial launch of its 3G services. SmarTone’s first 3G service in Hong Kong is SmarTone PC Connect.

Inset is Douglas Li CEO of Smartone quoted below.

This offers customers a high-speed 3G/GPRS datacard and a PC software for one-click access to a broad range of services, providing them true mobile
working capability.

SmarTone PC Connect comprises a high-speed 3G/GPRS datacard with a transmission speed of up to 384kbps. It enables SmarTone customers to access all corporate and personal emails, even those with large attachments, to send and receive SMS via email, and to connect to Internet and corporate Intranet. SmarTone PC Connect comes with an intuitive on-screen console that gives customers one-click access to services they want. With its speed and simplicity, SmarTone PC Connect will help customers maximize their work productivity and effectiveness.

“The launch of our first 3G service is an important milestone in SmarTone’s 3G service roll out, bringing a better total experience to customers by enabling them to get it faster, get it richer and get it anywhere,” said Mr. Douglas Li, Chief Executive Officer of SmarTone. “SmarTone PC Connect together with our fast and reliable 3G network offer business executives and professionals fast downloads with no wires attached, enabling them to work wherever they are without compromise.”

SmarTone PC Connect works seamlessly between 3G and GPRS networks. This gives customers significant high-speed access to, and download of, information wherever there is 3G coverage, both locally and internationally. Handover between 3G and 2G is seamless. 3G roaming is currently available in Japan, UK, Germany and Austria, with Italy and Singapore coming on stream in December and Taiwan and other western European countries in early 2005.

In countries where 3G services have not been rolled out, GPRS roaming will ensure that customers stay connected. SmarTone PC Connect is designed to meet the specific needs of business executives and professionals who frequently use laptops, work out of the office and travel overseas. Customers are offered a choice of four monthly service plans ranging from HK$118 to HK$1,288 to enjoy SmarTone PC Connect service with 10MB to 400MB free usage. The datacard costs between HK$3,680 and HK$4,380, depending on the type of service plan.

SmarTone will launch its 3G consumer services later this month.

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