Australia : Vodafone Australia today went live with the biggest mobile TV and music offering on Vodafone live! with 3G, giving customers access to 21 live and made for mobile TV channels as well as over half a million music tracks. So that customers can always check out what’s on now, this month Vodafone will also launch an exclusive mobile TV Guide. The first of its kind in Australia, the TV Guide will let customers view all categories of Vodafone Mobile TV entertainment at the touch of a button.

Mobile TV line up on Vodafone live! with 3G
· 6 live channels: Sky News Business, Sky News UK, BBC World, Fashion TV, ABC and SBS.

· 15 made for mobile channels: including a range of Sky News channels, MTV, E!, Rage, VidZone TV, ABC Kids and Chilli TV.
· Exclusive content: available only on Vodafone live!, such as Team TV (with behind the scenes access to top Australian sporting talent) and Vodafone Live at The Chapel, featuring live and exclusive performances from local and international music acts.

To get customers started, Vodafone is currently offering one month of free and unlimited usage to anyone who subscribes to either the News and Sport pack or the Music and Entertainment pack.

· News and Sport Pack – unlimited access to all news and sports channels for $8 per month
Sky News Sport | Sky News Business | Sky News Weather | Sky News UK | Sky News Showbiz | Sky News Top Stories | Sky News Headlines | Sky News Now | UEFA Champions League | Chilli TV | BBC World | ABC | SBS

· Music and Entertainment Pack – unlimited access to music and entertainment channels for $8 per month MTV | VidZone TV | E! | Rage | ABC | SBS Alternatively customers can grab mobile TV content on the go, a la carte style -

· A la carte – get single channels like Fashion TV, Mythbusters and ABC Kids for $1 per day or $4 a month or Naked News In Brief for $1 per day or $5 a month.

Richard Sherwood, general manager of Mass Markets, Vodafone Australia, says “Launching the biggest mobile TV and music catalogue is incredibly exciting. Coupled with Australia’s first ever Mobile TV Guide, we’re providing our customers with a simple, rich mobile experience that is second to none”.

Also in an exciting Australian first, early next year Vodafone live! with 3G will launch British teen drama Hollyoaks to Australia. A cult hit in the UK, the show will air first, exclusively on Vodafone live! with 3G as a pilot, to test the popularity of the show in Australia among young adults with mobile lifestyles.