US / China : NMS Communications announced that Datang Mobile is using NMS’s 3G Mobile TV platform to develop and deploy 3G mobile entertainment systems for the emerging 3G China mobile market.

Datang Mobile’s 3G Mobile Interactive Entertainment solution allows mobile operators to increase average revenue per user (ARPU), create customer loyalty and offer distinct brand differentiation through truly interactive content. It provides a standard platform for any 3G handset offering a simple user interface which requires minimal “clicks” to access video content. This approach represents a complete revolution from the traditional experience of browsing through WAP menus on mobile phones and can be customized to meet the different needs of telecom operators or content owners.

NMS’s 3G mobile video components, the foundation of Datang Mobile’s 3G Mobile Interactive Entertainment solution, provides operators and network equipment providers such as Datang Mobile the ability to rapidly develop and deploy new, innovative video and voice applications for IP, PSTN and 3G/324M networks and quickly assimilate new features such as 3G streaming video services to 3G based handsets.

“NMS Communications has extensive credentials in providing 3G/324M video technology including its scalability, ease of use and low latency necessary for video playback. Its video expertise helps Datang take the lead within the emerging China 3G mobile network market,” said Mr. Lu Wu, vice president of Datang Mobile.

“We are excited about our new partnership with Datang Mobile for introducing Mobile Entertainment services within China’s 3G Mobile Solution Network,” said Steve Gladstone, president, NMS Communications Platforms division. “We’re pleased that NMS’s leading video technology will contribute to Datang Mobile’s success and look forward to a continuing and profitable partnership.”

About Datang Mobile

Datang Mobile Communications Equipment Co., Ltd (Datang Mobile) registered and established in Beijing on February 8, 2002, is one of the core members of Datang Telecom Technology and Industry Group. The company headquarters is in Beijing, with one subsidiary in Shanghai and one branch in Xi’an.