Vodafone Launches Global 3G Mobile TV

Europe : Vodafone announces the launch of its global Mobile TV channels featuring an exciting mix of world-class TV brands, pan-European sports coverage and leading entertainment and documentary programmes. Vodafone's global Mobile TV channels will be widely available across Vodafone markets from this month.

Inset shows Gabriel part of the Fashion TV lineup.

"With a wide range of ‘good for TV' handsets, an intuitive, easy to use service and a portfolio of instantly recognisable television brands and programming, the launch of global Mobile TV is a compelling proposition for our customers", says Peter Bamford, Chief Marketing Officer at Vodafone. "Attracting world class content providers, such as Twentieth Century Fox Television and HBO, ensures the premium quality of this product and underpins our confidence in its widespread adoption."

Mobile TV will consist of a variety of formats, highlights of which include :

"Sex and the City"and"Six Feet Under"from HBO
Eurosport
MTV
Specially edited for mobile, Seasons 1-4 of "24", featuring Kiefer Sutherland, from Twentieth Century Fox Television
UEFA Champions League
Discovery

Research conducted by Vodafone clearly demonstrates watching Mobile TV on the move complements television viewing habits at home, indicating likely high consumer demand for this product. The findings include: consumers want well-known TV brands and channels, they like dipping in and out of television as it is an enjoyable way of filling free time, and thus Mobile TV appeals to people's spontaneity.

This globally sourced content, which works on any Vodafone live! with 3G enabled handset, will complement the existing domestic Mobile TV offerings already available in eight of Vodafone's operating countries - Germany, Greece, Italy, Netherlands, New Zealand, Portugal, Spain and the UK - three associate networks - Belgium, France and Switzerland - and one partner network - Austria.

The launch of these global Mobile TV channels, as well as their availability, packaging and programming, will vary according to market.

HBO
HBO will offer award-winning full-length programming, such as "Sex and the City", "Curb Your Enthusiasm" and "Six Feet Under".
Programming will be adapted for various Vodafone markets and scheduled in 90 minute loops, 24 hours a day.

Twentieth Century Fox Television
Through its Fox Mobile Entertainment unit, Twentieth Century Fox Television offers compelling mobile content from existing and original made-for-mobile brands.
Seasons 1-4 of the Emmy Award winning series "24" have been specially edited for mobile and these edits will be available as on demand clips and as loops of the entire edited seasons.

Eurosport
Eurosport has an extensive portfolio of major live sporting events which are broadcast across Europe in 19 languages, giving viewers all the excitement that live sport can generate.

The UEFA Champions League
The UEFA Champions League channel offers content from the world's premier club football competition.
The channel consists of 2 minute highlights and previews per match, the top 5 goals of the week and pick of the week, all updated after each match and available in English, French, Spanish and German.

Discovery
The Discovery Mobile service features compelling, award-winning content from its vast programming library encompassing all of Discovery's global networks including the company's flagship brand, Discovery Channel, as well as Animal Planet and Discovery Science.
Discovery Mobile consists of a 2 hour block of short video segments that are refreshed on a weekly basis.

MTV
As the world's largest television network, MTV will offer up to two channels in most of Vodafone's markets in Europe. One channel will feature MTV favourites such as "Pimp My Ride" customised for the mobile viewing experience, along with original made-for-mobile programming including the new eight-episode series "Head and Body". Details of the second channel will be announced in the coming weeks./li>

Chilli TV
Chilli TV, twice awarded the prestigious Palme D'Or for extreme sports coverage, is the single largest archive of extreme sports footage in the world. Set to music, Chilli mixes action sports with travel, street art, and urban culture.
The channel consists of continuous 2 minute micro-programmes interspersed with a unique programme guide, which means viewers are never more than 2 minutes away from their next mobile adventure.

Fashion TV
Fashion TV is the first and only international TV channel dedicated to fashion 24 hours a day. With extensive coverage of the very best shows from fashion weeks around the world, Fashion TV offers exclusive access to the popular models and designers.

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