ASIA : Ericsson has been selected by Maxis Communications Berhad (Maxis) as its new wireless partner for 2G and 3G deployment to ensure the smooth evolution of Maxis' network to new technologies.

Ericsson will upgrade Maxis' present 2G network, as well as prepare networks in high growth areas for future 3G deployment to ensure a fully integrated GSM/ GPRS/ EDGE/ WCDMA solution.

The contract with Maxis covers both 2G and 3G core and radio access network. In addition to infrastructure supply, Ericsson will provide a comprehensive portfolio of professional services including network design and systems integration.

Ericsson will also set up a joint Application Development Environment with Maxis to jumpstart the development of exclusive multimedia products and services for its customers, in particular those which take advantage of streaming capabilities such as interactive TV, live concerts and sports, news-on-demand, and many more.

"We were tireless in our vendor evaluation process conducted over the past year," said Dato' Jamaludin Ibrahim, Chief Executive Officer of Maxis. "We wanted a partner that was not only leading in new technologies, but also provided the best commercial proposition."

"In all that we do, our ultimate objective is to benefit our customers. We are focused on further improving network quality and coverage, and to constantly offer our customers new and exciting products and services. I am glad to affirm that this is made possible by new technologies and our valued new partnership with Ericsson," he said.

The solution that Ericsson is delivering is designed to support Maxis' immediate needs for improved network services, while at the same time, providing the necessary infrastructure for broader, integrated next-generation services.

"We are honored to be chosen by Maxis as their infrastructure partner
for the enhancement and upgrading of its 2G network and 3G deployment, said Mats H Olsson, president and country manager of Ericsson Malaysia. "As the network migrates to offer 3G services, we want Maxis customers to enjoy seamless, enhanced quality mobile data, multimedia and mobile Internet services which will enhance their
lifestyles."

"With this approach, we believe that Maxis will have a strong foundation for the evolution of its network to offer new and innovative services in the future in line with evolving customer demands. We are confident that this is a 3G success in the making, and we look forward to a long-term and strategic partnership," he added.

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the
world.