Europe : A new 3G phone for Sony Ericsson - the Z610 - is a stylish 3G phone that blends performance with stand-out design. The sleek mirror finish on the front cover gives the phone a jewel-like quality that is complimented by a hidden ‘magic mirror’ display which can only be seen when in use. This striking phone delivers on its good looks: its advanced feature set includes a 2.0 Megapixel camera and broadband-speed 3G connectivity. With such a unique design and a choice of three eye-catching colours – Luster Black, Rose Pink & Airy Blue – Z610 is the clamshell to be seen with.

“The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface” says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. “OLED technology has enabled us to build in a display that doesn’t interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use.”

The magic of the Z610 is revealed when a call comes in or the user receives an SMS or MMS. The hidden external display illuminates, giving the effect that the caller-ID information is floating on the face of the phone itself.

The distinctive design of the Z610 is matched by a feature set that lets the user get the most from their mobile phone. The Picture Blog application allows the user to share photographs with friends and family, via an online ‘blogsite’, within just a few clicks. Simply take a shot with the Z610’s 2.0 Megapixel camera and upload (or blog) the images directly to the site.

The Z610’s 3G capability, coupled with its large 2.0 inch screen, makes video calling and accessing the Internet a pleasure; and with support for Push Email and RSS feeds that deliver the latest news updates direct to your mobile, it’s so much more than a pretty face.

And when its time to reflect, support for Memory Stick Micro™ (M2™) allows for generous storage of photos, video clips and MP3 files. This popular and portable storage format is available in memory sizes up to 1GB – that equates to around 2,800 pictures of 2.0 Megapixel quality.

Z610 is available in selected markets from Q3 2006.

Z610 – Features at a glance:

Imaging & Messaging
Main screen: 2.0”, 262k colour TFD, 220x176 pixel
External screen: OLED, 128x36 pixel
2.0 Megapixel Integrated Camera
2.5 x Digital Zoom for still imaging
Picture Blog
Picture Wallpaper
SVG Tiny 1.1
Video telephony
QCIF Video recording and streaming
VideoDJ™ & PhotoDJ™
Wallpaper animation
SMS, MMS (Photo Messaging)
Predictive text input
Push e-mail
Sound recorder

Music & Entertainment
3D games
Flight mode
Embedded games
Java MIDP 2.0
Music player with support for MP3, AAC, AAC+ and eAAC+
MusicDJ™
PlayNow™
Polyphonic ringtones (72 voices)

Connectivity
UMTS 2100
GPRS 900/1800/1900
Bluetooth™
Bluetooth™ stereo (A2DP) support
USB 2.0 mass storage
USB charging
64MB Memory Stick Micro™ (M2™) in kit. Support of up to 1 GB
Fast port connector
Flight mode
HTML full browser with RSS
PC Tools and software

Availability
Available: Within Q3 2006

Available colours:
Luster Black
Rose Pink
Airy Blue

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