Europe
: Nokia unveiled today the new Nokia Flagship Store in Helsinki, Finland
on Aleksanterinkatu street. The Nokia Flagship Store in Helsinki is
Nokia's fourth Flagship Store and will open for the public on Saturday,
August 19.
Pioneering new techniques in mobile phone retail, altogether 18 Nokia
Flagship Stores will be opened in high-profile retail locations in
major shopping destinations of the world in the next couple of years.
Nokia opened its first Flagship Store in Moscow in December 2005,
followed by stores in Chicago and Hong Kong in the summer of 2006.
After Helsinki, the next Nokia Flagship Store will be opened in New
York.
"Helsinki, Finland is a natural location for a Nokia Flagship
Store. Through an innovative retail experience like the new Nokia
Flagship Stores, we aim to inspire and educate consumers to the benefits
of mobility and broaden the appeal of the Nokia brand," says
Kai Öistämö, Executive Vice President and General Manager,
Mobile Phones. "Through the Flagship Stores we want to develop
a one-to-one relationship with our consumers, listen to their feedback
and find valuable consumer insights."
"The Nokia Flagship Store pioneers new technologies and techniques,
setting a new standard in the retail world as a whole, let alone mobile
phone stores. At the Nokia Flagship Store, consumers can test the
latest Nokia mobile phones and multimedia computers, and learn about
new mobile services and technologies in a comfortable, cutting-edge
environment. We want to offer a relaxing, interactive environment
for consumers to truly experience the power of mobility," explains
Jukka Tiitu, General Manager, Finland and Baltic. "Nokia Flagship
Stores form the top end of Nokia's retail experience and marketplace
strategy. The feedback and lessons received through the Flagship Store
in Helsinki will be shared and utilized by our retail and operator
partners with more than 1,000 retail outlets in Finland. All of these
customer outlets will continue to be the main sales channels for Nokia
products in the future."
The Nokia Flagship Stores are owned, managed and operated by Nokia.
Their well-trained and knowledgeable staff will be on hand to help
consumers find a product or service that reflects their lifestyle
and individual needs. The Nokia Flagship Store in Helsinki showcases
a wide portfolio of Nokia products and services, including the exclusive
Nokia Vertu phones available for the first time in Finland. At the
store, consumers will be able to set up their new devices, review
service provider options and test the range of mobile enhancements
related to their new phone. All questions relating to phone repair
will also be part of the customer service, handled by a dedicated
Nokia Care staff.
