Europe Ireland : 3 Ireland, the video mobile network and media company, is again challenging the old networks with a great value offer for messaging, with no hidden penalties. 3’s 5c text, picture and video messaging is the most competitive on the market and is available to all 3Pay customers for life – and covers all text, picture and video messages sent within the Republic of Ireland to any network, at anytime.

Since launch in July ’05, 3 Ireland has consistently brought better value to Irish mobile users. This latest offer shows that consumers can get more from their mobiles on 3 – including great value voice tariffs, great value messaging and unlimited access to an array of video downloads such as 3’s free mobile music show The Hive, presented by Tom Dunne.

Announcing the 5c messaging promotion, Robert Finnegan, Managing Director, 3 Ireland commented: “3 is shaking up an uncompetitive market, bringing text, picture and video messaging to Irish consumers at better value. Consumers in Ireland have been exploited for too long, 3 Ireland is here to change that with great value, transparent pricing to any network, at anytime.

Finnegan continues: “When 3Pay was launched earlier this year, Communications Minister Noel Dempsey said, ‘The new simple, straightforward tariff offered by 3 will be easy to understand and is a model which could be followed by all other mobile phone operators’. With this new promotion, 3 shows that mobile users should expect more from their network as 3 sets the standard for other operators to follow.”

The 5c offer is for all new and old 3Pay customers who join before 31 January 2007 and will apply for as long as they stay connected to the 3Pay plan. 3Pay customers don’t need to sign-up or register for 5c text, picture and video, they will automatically be entitled to it. See www.three.ie for full details and fair use policy.

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This Weeks 3G News