Europe : The GSM Association (GSMA) today called on innovators within Asia's mobile community to submit their entries for its inaugural Asia Mobile Innovation Awards before the 31st August deadline.

The programme, developed by the global trade association for mobile operators, is targeted at young, small and start-up companies across Asia that are developing technologies, applications and content for the quickly-evolving mobile market.

Sponsored by Ericsson, the award comprises two categories; Most Innovative Mobile Application or Content and Most Innovative Technology.

Entries will be judged by globally respected mobile investors, analysts and operators, and the six finalists will be invited to present their innovations to a panel of judges at the Mobile Innovation Forum within 3GSM World Congress Asia. The finalists will also be automatically shortlisted for the GSMA's Global Mobile Awards at the 3GSM World Congress in Barcelona in February 2007.

"Asia has a reputation for innovation in mobile, and the response we've had to the awards programme since its launch in June has been incredible," said Bill Gajda, CMO, GSM Association. "It's traditionally been very difficult for Asian innovators to make themselves heard on the global mobile stage – with these awards we're trying to change that."

The Asian Mobile Innovation Awards culminate at Asia's premier mobile communications event, 3GSM World Congress Asia, which takes place in Singapore between the 16th and 20th October.

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