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3G Operator 3 UK 3 Releases Barclays Premiership Advertising Inventory
8th August , 2006

Europe UK : Mobile media company 3 has released it advertising inventory around its mobile TV coverage of the 2006/07 Barclays Premiership. Bidding has opened on a range of advertising opportunities around the company’s match highlights services following the success of 3’s recent FIFA World Cup mobile TV advertising activity.

The inventory consists of a range of sponsorship and advertising opportunities, from start and end credit branding opportunities as well as banner advertising opportunities on the football section of the Planet 3 portal. The company is already in talks around a number of bespoke sponsorship opportunities following the success of its World Cup campaigns with Budweiser, Canon and EA games.

3’s football service offers a unique opportunity for brands to reach out to sports-focused youth audiences in a direct and relevant way. 3’s World Cup service saw 3.6 million viewings over the course of the tournament, demonstrating the reach now available on mobile platforms.

3’s Barclays Premiership coverage offers the company’s 3.5 million subscribers free Barclays Premiership match highlights, video previews, features and analysis. As well as the video clips, the service also offers a range of free SMS goal alerts, MMS club news (all English and Scottish league teams) and football news (all English Barclays Premiership and Coca-Cola Championship clubs, plus Celtic and Rangers).

Mark Joseph, 3’s Head of Content Products, said: “The success of our World Cup offering showed the market that mobile TV offers the reach and scale for a credible advertising proposition. Mobile’s penetration into the all important 18-34 market, means this new media platform has huge potential. No other device has the same reach as a mobile phone. There’s a range of opportunities here for brands – whether they want a static sponsorship or to go further with some rich video advertising, our team can create bespoke packages for every need and every budget.”
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