ASIA
: 3 Hong Kong, a subsidiary of Hutchison Telecommunications HK, is
launching a brand new series of marketing campaigns this summer! 3
Hong Kong today unveils the world-exclusive Sony Ericsson K608i SilverSlim
3G video mobile phone in its continued effort to bring customers the
strongest selection of cutting-edge 3G video mobile phones from Sony
Ericsson.
Starting
today, customers switching to 3 and purchasing selected models of
3G video mobile phones, will receive a three-fold mobile number portability
rebate offer amounting to HK$900. In celebration of its full 3G coverage
in the entire MTR network, 3 is also launching a brand new ”3
MTR Channel” with enriched content embracing free news headline
and video entertainment news, 3G location-based games with attractive
prizes, as well as location-based guides to dining and shopping options
around MTR stations.
3’s
strongest network coverage will be featured in the latest TV commercial
“Coverage”, which is scheduled to premiere tonight. The
new commercial is set to spark a new wave of interest in 3G mobile
communication.
Mr.
Peter Wong, Chief Executive Officer of 3 Hong Kong said, “Since
launching our pioneering 3G video mobile services, 3 Hong Kong has
been leading the development of 3G mobile communication in Hong Kong,
providing customers with the widest choice of video mobile phones,
the richest video content, and the strongest network coverage.
By
partnering with four major handset manufacturers - LG, Motorola, NEC
and Sony Ericsson, 3 Hong Kong is providing the widest selection of
exclusive video mobile phones in the market. With the unveil of the
world-exclusive Sony Ericsson K608i SilverSlim 3G video mobile phone,
we are bringing our customers the strongest selection of cutting-edge
3G video mobile phones from Sony Ericsson.
Currently,
3 Hong Kong’s video mobile phone selection has expanded to include
23 models, available in 41 colours. 3 is also leading the market by
offering the best 3G network coverage in Hong Kong. We are the first
in Hong Kong to achieve full 3G coverage in the entire MTR line, including
Disneyland Resort Line, all of Hong Kong’s 12 major vehicle
tunnels as well as the lifts of major commercial buildings. Being
Hong Kong’s first 3G operator to connect to the entire MTR network,
3 also takes pride in partnering with MTR Corporation to introduce
the new “3 MTR Channel”, allows customers to enjoy a range
of free infotainment services and the new location-based game. 3 takes
pride in allowing our customers to enjoy a full spectrum of 3G mobile
communication services from ground to tunnels, whether it be accessing
any of our 33 infotainment channels or making a seamless video call.”
3 launches world-exclusive
Sony Ericsson K608i SilverSlim 3G video mobile phone
3 Hong Kong unveils the world-exclusive quad-band Sony Ericsson K608i
SilverSlim 3G video mobile phone in its continued effort to bring
customers the strongest Sony Ericsson video mobile phone selection
and the most diverse range of handset options in town. The slim-bodied
Sony Ericsson K608i in a stylish all-silver case is equipped with
1.3 mega pixel outward and 100k pixel inward cameras with 4x digital
zoom for video and image capture. Other features of the phone include
UMTS and tri-band GSM900/1800/1900 connectivity, a 262,000 colour
screen, a built-in FM stereo radio and support for video and audio
streaming technology, multimedia and text messages, POP3 and IMAP4
email services, Bluetooth, 72-chord and MP3 ringtones, JAVA applications
and games, etc. Guaranteed to be a big hit with the tech-savvy generation,
the Sony Ericsson K608i SilverSlim video mobile phone is now available
through all 3Shop outlets, and priced as low as HK$1,4803.
3 offers three-fold MNP
rebate offer
3 Hong Kong is offering the most irresistible 3G mobile number portability
(MNP) rebate offer in town. Starting today, customers switching to
3 under MNP and purchasing any of the specified 3G video mobile phone
models will be entitled to a three-fold rebate, amounting to as much
as HK$900. This summer is the smart time to switch to 3!
3 unveils enriched content of “3 MTR Channel” to celebrate
full 3G coverage at MTR
Having recently taken the lead in connecting to the entire MTR network,
including the Island Line, Airport Express Line, Kwun Tong Line, Tung
Chung Line, Tsuen Wan Line, Disneyland Resort Line and Tseung Kwan
O Line, all of Hong Kong’s 12 major vehicle tunnels and lifts
of major commercial buildings, 3 Hong Kong now enables customers to
access the smashing content of its 33 video channels anywhere from
ground to tunnels. In celebration of this full MTR coverage, 3 Hong
Kong partners with MTR Corporation to unveil its new “3 MTR
Channel”, featuring a host of free contents ranging from daily
update news headline, fascinating video entertainment content, exciting
Java games and personalized ringtune and wallpaper downloads. The
channel also introduces a new 3G location-based game, which gives
away fabulous prizes to customers who succeed in locating the most
“treasures” at major MTR stations before September 30.
The game only charges HK$18. What’s more, customers can obtain
the latest dining and shopping offers around MTR stations using the
“Jetso Nearby”, which is also based on location-based
technology. The service charges HK$8 per month but for customers who
register the service before September 30 can enjoy the service free
of charge during promotional period. Through “3 MTR Channel”,
3 customers can access the strongest video content in town and obtain
first hand information that suits their daily needs.
New TV commercial “Coverage” unleashes the power of seamless
ground-to-tunnel 3G mobile communications
3 Hong Kong has produced a brand new TV commercial “Coverage”
about its industry-leading move of making 3G services available throughout
the entire MTR network. Once again starring Leon Lai, the new commercial
conveys the message that “3” is synonymous with “power”.
The story is developed along the theme of 3 making its 33 video channels
and video call services available to customers even when they are
traveling on the MTR. Leon Lai opens a parachute as he jumps from
a moving airplane and lands on the top of a speeding MTR train. In
between scenes of breathtaking actions are clips from selected video
channels of 3, to signify the availability of 3’s 3G video services
throughout the entire MTR network. The new commercial unleashes the
full power of seamless 3G mobile communications from ground to tunnels,
allowing customers to enjoy 33 video channels anywhere with the most
extensive 3G network powered by 3.
The new TV commercial will
premiere tonight at 9:15pm at TVB Jade; Sneak previews of the TV commercial
starts from tomorrow – exclusively for 3 customers with 3 video
mobile phones.
