Kamera Launches Mobile Sports TV

Europe : The mobile TV distributor Kamera has signed a deal with the leading Swedish Sports TV channel SPORT-Expressen, for mobile distribution of their daily sports news to customers in Sweden. The sports news will initially be distributed via the operators Tele2 and 3.

The newspaper Expressen is a national title with a daily reach of 1.2 million people.In March 2005, Expressen launched the digital TV channel SPORT-Expressen. The channel focuses on Swedish sport events and continous news updates.Thomas Mattsson, Editor-in-Chief of Expressen’s New Media operations,says:

“SPORT-Expressen benefits from Sweden’s leading sports news organization, Expressen, and the close relationship between the paper and the channel promises good coverage in the mobile platforms”.

He continues:

“I strongly belive that SPORT-Expressen, with the help of Kamera, will take a ground breaking step on the Swedish mobile market when our news show is distributed to the operators Tre and Tele2. Never before has a Swedish sports TV channel offered news in mobile phones."

For Kamera this is an important step in the process of strengthening the content offering to mobile customer. During 2005 Kamera has signed nine new distribution deals with operators worldwide. Kamera’s CEO Henrik Eklund says:

“We are proud that SPORT-Expressen has contracted Kamera for the distribution of their sports TV news. It’s very much in line with Kamera’s strategy to leverage media companies’ properties in new media channels”

About Kamera

Kamera distributes video content for online and mobile publishing. Together with the world’s leading news agency Associated Press Television News (APTN) and other content owners Kamera creates and distributes blue-chip content offerings worldwide. Kamera is based in Stockholm and the customer list includes companies like Vodafone, 3, Singtel, MTN, Telkomsel and ANM. Web: www.kamera.com