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Smash Hits, Kiss, FHM….on your 3G Phone

31st August ,2004

Europe : 3, the UK’s first video mobile network, has signed a deal with Emap, one of the UK’s leading media companies, to offer 3 customers the latest ringtunes and the sexiest pix on video mobiles.

Now over 1.2 million customers in the UK can choose their favourite sounds and images from a range of Emap titles. Emap offers some of the UK’s hottest brands: including FHM, Kiss, Kerrang! Max Power, Smash Hits! Q, Empire, Heat, New Woman, Mojo and Mixmag.

With this agreement, 3 extends its range to over 2000 ringtunes and wallpapers on offer to customers and more than 75 new selections going live each week. From the tunes and pix icon, customers can browse or search their favourite ringtunes or wallpapers and each one costs just £2.50 to download.

The top-performing ringtunes on 3’s network for the month were:

o Mario Winans featuring P Diddy - Don't Wanna Know

o Cassidy and R Kelly – Hotel

o Black Eyed Peas - Let's Get It Started

o Usher - Burn

o Britney Spears - Everytime

Graeme Oxby, Marketing Director, 3, commented: ”Emap brands appeal to a wide range of consumers and further extend 3’s unparalleled music and entertainment service. Today’s announcement underlines 3’s commitment to offering customers the very best in sounds and wallpapers. Whether you want the biggest beats from Smash Hits! the hottest hip hop or the coolest R&B from KISS for your ringtune, now you can get them all on your video mobile.”

Andrea Kilbourne, Managing Director of Emap Interactive said “We’re delighted to continue to work with 3. Emap has accelerated its growth into the mobile content market and with 3 now having announced over 1.2 million customers in the UK, more and more people on the 3 network are enjoying Emap’s hottest brands. ”

Emap creates and manages the branded content which is then delivered over the 3 network to customers’ video mobiles. ”Tunes and pix” are just one of a wide range of exciting content on 3 - see full-length music videos with 3’s videojukebox, get news and finance from ITN and Reuters, Sports news from SKY, football action from UEFA Champions League or Barclays Premiership and entertainment from FHM, MTV and Pete Tong.

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