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First 3G Multiplayer Mobile Game

19th August ,2004

Australia : In an Australian first, 3 mobile today launched the first 3G multiplayer mobile game. Utilising the speed and technology of the advanced 3G network, 3’s multiplayer mobile game allows customers to play against real opponents in real time.

The first multiplayer game, on 3, called ‘Badlands’ is a Java-based, tank style game, set in a post-apocalypse world. It allows players to see their opponent’s movements with minimal to no lag time.

3’s General Marketing Manager Peter Burr says the launch of the first 3G multip.layer game is another example of 3’s leadership in mobile innovation.

Burr says, “Badlands is an advanced mobile game which brings a real element of fun to 3’s current content. Developed by a young Sydney-based company called Viva La Mobile, we’re proud to say Badlands has been developed in Australia, by Australians”.

3’s first multiplayer game represents a new and exciting category in mobile games. On ‘Badlands’, players can not only play against others, but can also select their weapons and choose different vehicles. They can also enter ‘rooms’ to play against each other or designate a private room to play against their fellow friends on 3.

“We are offering our customers a great deal of fun without the need for a dedicated gaming handset. Badlands will be available on most 3 handsets including our most popular models. We are expecting ‘Badlands’ to have great appeal amongst gamers as well as consumers who can choose to play either a difficult or easy version of the game”, concluded Burr.

Badlands is available on two servers designed for different experience levels. This allows consumers to opt to play against people of similar skill, making the experience more rewarding and longer lasting. Free to download and just 50c for seven lives, Badlands is both exceptional value and avoids pricing confusion for customers. Unlike some other mobile games, there is no network usage or data charges.

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