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i-Mode Wireless Content for Telstra

18th August ,2004

Australia : A new partnership between Telstra and Turner Broadcasting will give i-mode® subscribers access to the latest CNN news and Cartoon Network content on their mobile phones when Telstra's i-mode® service launches later this year.

Under the agreement in principle with Telstra, Turner Broadcasting will offer world and regional breaking news, sports news and scores, weather and entertainment news from CNN, plus some of the highly acclaimed, quality programming content that has turned Cartoon Network into a subscriber TV favourite.

Telstra's Managing Director of Wireless and Mobility Products, Ms Holly Kramer, said Turner Broadcasting was the first of numerous i-mode® content partners, both locally and abroad, set to offer compelling, relevant and timely services to Telstra customers when i-mode® launches in late October.

"In the months ahead we will be announcing some great content deals to provide i-mode® subscribers with a premium wireless experience, delivered over a range of innovative, multifunctional handsets," Ms Kramer said.

"The look and feel of the content will closely reflect CNN.com and CNN television so that Telstra's i-mode® subscribers can experience an environment that is comfortable and familiar.

"Telstra's i-mode® subscribers are also set to enjoy games and content featuring characters from The Powerpuff Girls, Dexter's Laboratory, Tom and Jerry, and many other Cartoon Network programs direct from the i-mode® handset, anytime and anywhere on the GPRS network."

Senior Vice President and General Manager, Turner Broadcasting System Asia Pacific Inc., Ian Carroll, said working with Telstra furthers Turner Broadcasting's goal to provide high-quality digital content on mobile platforms.

"We are pleased to partner with Telstra and are confident that i-mode® subscribers will value our news and entertainment content available to them."

Globally, i-mode® is leading the world in mobile internet innovation with more than 43 million subscribers and 80,000 content sites in nine different countries. Telstra's recent 3G announcement will provide an additional layer of richer audio-video news and information capabilities.

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