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Mobile Operators Seeking Killer 3G Applications Face an Uphill Battle

12th August ,2004

US : Research and Markets has announced the addition of The Real Demand for 3G Applications in Asia to their offering.

Mobile operators seeking killer 3G applications are facing an uphill battle. Actual user demand for current 3G offerings is likely to be quite limited, resulting in significant challenges to create the desired revenue from 3G services.

Current thinking is that users are looking for email access, online gaming, video conferencing and location based services. But is this really what consumers want? Is it what they will pay for? Or is it simply only what can be provided just now?

We have recently completed the industry's first in-depth user analysis on 3G applications and provides a timely perspective on what are the expectations, wants and needs of the mobile user.

This research report provides an understanding of end user needs and segments - which will allow the service provider to create a unique end-to-end strategy that will generate new user revenues as they move to 3G.

Key questions asked to users in this unique 3G Application Research include:

Q1. Mobile People Finder

Q2. Navigational Aids - Public Transportation

Q3. Navigational Aids - Driving Assistance

Q4. Instant Messaging

Q5. Video Conferencing

Q6. Video Clips On Demand

Q7. Music Downloads

Q8. Internet Connectivity

Q9. Dating & Matchmaking

Q10. Gaming 26

Countries Covered

Interviews and focus groups were conducted in the markets of:

- China

- Singapore

- Hong Kong

- Malaysia

Report Contents:

CHAPTER 1. Executive Summary

CHAPTER 2. Current Asia 3G Developments

CHAPTER 3. User Needs Analysis - China

CHAPTER 4. User Needs and Wants Analysis - Hong Kong.

CHAPTER 5. User Needs and Wants Analysis - Singapore.

CHAPTER 6. User Needs and Wants Analysis - Malaysia.

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